#You Can Receive A Letter Directly from Idol Characters in Shochiku's "Princess Letter(s)! From Idol" Project

“#You Can Receive A Letter Directly from Idol Characters in Shochiku's "Princess Letter(s)! From Idol" Project”

Shochiku, one of the major Japanese film distributors, launched a new idol character project "Princess Letter(s)! From Idol" today. This project is the first of its kind in the industry, where you can write a letter to idol characters and receive a heartfelt handwritten response from them just for you.

With the theme of "the idols' own words and thoughts written in their letters," the mixed-media project will also offer various voice contents, including songs and music videos. The voice actresses of its three idols – Yoshino Kariya, Ayame Mizukuki, and Tayori Kingyobachi – will be revealed the next spring.

Concept:

The story takes place at a boarding idol school where girls from all over Japan gather to become top idols. In order to concentrate on their idol activities, the school has a unique rule that prohibits the use of the Internet at all times, including in their private lives. The only way the girls can communicate with the outside world in their private time is through letters, and you can communicate with them secretly through "correspondence" as they work hard every day to achieve their goal of becoming ideal idols.

Yoshino Kariya:

Ayame Mizukuki:

Tayori Kingyobachi:

Main visual:

Ahead of its full-scale launch in the spring of 2021, a free campaign starts today. To send your letter to the idols, you will need to purchase a correspondence kit that includes special envelopes and letter papers. Now, you can get the kit for free by lottery by following the project's official Twitter account (@letter_princess) and retweeting your favorite idol's tweet in the reply section of the post below. The campaign will run until January 31, 2021.

【アイドルと「文通」してみませんか――？】

プロジェクト発表記念！
アイドルとの「文通キット」が抽選で無料で手に入るF&RTキャンペーンを開催中！

① @letter_princessをフォロー
② このリプライ欄の対象アイドルツイートをRTor引用RT

是非ご応募を☺️https://t.co/pLp4UoZyf4 #プリレタ pic.twitter.com/NOw0XLfeex

— Princess Letter(s)! フロムアイドル公式 (@letter_princess) December 15, 2020

Source: Shochiku press release

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