#The Top 10 Tools to Consider for Your Online Store

The eCommerce is booming at rocket speed, and trends are shifting dynamically. The businesses strive to target more customers, improving user experience and service quality. If you own an online store and want to grow it or start a business with an eCommerce store, then these top 10 tools mentioned in this blog can help you grow.

The right tools can help you to reduce business challenges and make your efforts easy. So, let’s start with the blog.

What Are the Key categories of Ecommerce Tools

Multiple ecommerce tools are available in the market, but they come in categories. Before you decide about using the tools, it would be best to know about the categories so you can decide accordingly. The categories include ecommerce website platforms, inventory management, social media tools, and more.

The key categories of tools for selling online as follows:

Ecommerce Website Development

The ecommerce website development tools allow you to develop an ecommerce website as you wish. These tools provide a seamless environment to develop the pages, adding products & images, website hosting, payment integration, CMS, and more.

Example: Shopify, WooCommerce, BigCommerce, NopCommerce, and Adobe Magento.

SEO Tools

For the success of a business, marketing is a must. Especially in today’s digital world, where businesses are leveraging technology for marketing, digital marketing has become a necessity. Here are the SEO tools that can make your marketing efforts easy, will help drive more traffic to your website, improve your online presence, and more. You can leverage these tools for social media promotion, ad campaigns, keyword research to improve content marketing, and more.

Example: SEMrush, Ahrefs, Google Ads, Facebook Ads,

Payment Processing Tools

For an online business, payment processing tools play a key role in accepting payments online from customers. These can be hosted (direct off-site to complete the transaction) and self-hosted (allows transactions on your site). Based on the regions or preferences, you can choose it.

Example: Stripe, PayPal, Square

Website Analytics Tool

Multiple ecommerce websites exist, and it is necessary to know how your website is performing. Here website analytics tools can help you a lot. These tools help you get insights about website traffic, ad campaign performance, sales conversion, customer journey, and more.

Example: Google Analytics, Adobe Analytics

Shipping Tools

Shipping tools help in preparing items sent by post. You can calculate shipping costs, print shipping labels, and track orders using these tools. There are multiple shipping tools available free and paid, that you can integrate into your store on a need basis.

Example: Easyship, Shippo, ShipStation

Affiliate & Loyalty Marketing Tools

Affiliate and loyalty marketing tools also help in ecommerce business growth. These tools can help you gain influence and retain customers by offering them loyalty points.

Example: ShareASale, Referral Candy, Constant Contact

Now, you know the key categories of tools to consider for your online store. Let’s move to the next section of this blog to learn the names of potential tools that can help you create the best impact of e-commerce.

The Top 10 Tools for Your Ecommerce Business

Here is the list of top – 10 tools to consider for your online store in 2023.

#1. Shopify

Shopify is one of the best ecommerce development platforms that offer an easy website builder. Even with no code experience, you can create a fully functional ecommerce website for your business. Using Shopify, you can sell your products in multiple ways, such as ecommerce mobile apps, pop-up shops, bricks-and-mortar, and drop shipping. If you need to customize your store and want to implement advanced functionality, then it would be best to get help from a Shopify development company.

Pricing: $29 onwards

#2. Magento (now Adobe Commerce)

Adobe Commerce is the new name of Magento – one of the popular ecommerce platforms. It helps in launching personalized ecommerce experiences in a quick and secure way. Adobe Commerce, aka Magento, suits small businesses to large enterprises. Including thousands of small businesses using Adobe Commerce, some of the best brands using this technology are Nike, Samsung, Ford, CocaCola, and T-Mobile.

Pricing: Free community edition, paid enterprise edition

#3. Stripe

Online payment is an integral part of the ecommerce business as customers pay online for their purchase. If you want to develop an ecommerce store and integrate a payment system, then Stripe is one of the perfect choices. One of the best parts about Stripe is it accepts almost all major credit cards, such as Visa, China UnionPay (CUP), American Express, and others. It charges a very nominal fee on transactions, and there is no setup fee which makes it one of the best tools to consider for your online store.

Pricing: 2.9% + $0.30 per transaction.

#4. Hotjar

Developing an online store is not enough; you must take care of its various aspects, such as analytics & reporting. If you know how visitors access your website, what kind of search they are performing on your website, and which section you have more clicks on, you can leverage it for strategic purposes to generate revenue and sales. So, one of the best web data analytics and reporting tools available is Hotjar. It allows you to observe (heatmaps, recordings), ask (feedback, surveys), and engage(interviews).

Pricing: Basic free, Paid $32 onwards.

#5. Oberlo

Drop shipping is one of the types of e-commerce businesses, and it has certain advantages, such as you do not need to manage or own an inventory and can start selling with it. For it, the best available ecommerce tool is Oberlo, which helps find the supplier for the products you want to sell, such as clothes, accessories, gadgets, stationery, books, or other stuff. You only need to create the catalog so the users can choose the stuff. It allows you to ship the order to your customers directly. It also provides multiple tools that can make your work easy.

Pricing: Basic free up to 500 products, Oberlo Pro Plan $29.90/month up to 30,000 product limit.

#6. Buffer

Social media plays a crucial role in the ecommerce business as multiple brands leverage it. You can also grow your business using social media management tools, but what if you have a single dashboard that can facilitate you to manage all your social media accounts? Buffer is best for your business because it allows you to manage all platforms alone. Its key features are social media analytics, campaign planning, content creation, assigning tasks, and more.

Pricing: Free plan for 3 channels, Paid plan $5 onwards

#7. Referral Candy

Referrals can help you to connect with more customers, where you can offer rewards to your existing customers with each referral, and the chain goes on. A referral & affiliate tool can make your work easy such as Referral Candy, which requires no experience. Using it, you can choose from various coupons, unique gifts, cash rewards, and more. Another specialty is its Anti-fraud tool that detects any type of fraud activity.

Pricing: 30-days free trial and paid plan $47 onwards.

#8. SEMrush

SEO is a must for better online visibility and to reach a target audience. Tools like SEMrush can help you to implement SEO strategy in a far better way. It helps in content marketing, social media marketing, keyword research, search metrics, and more. Using it, you can create SEO-friendly content that can boost website ranking or remaster your content by adding trendy keywords.

Pricing: $119/ month

#9. ShipStation

Shipping is one of the crucial activities for order fulfillment, and it can distract or attract customers. Every ecommerce customer in this world demands smooth shipping. Although multiple shipping tools are available, ShipStation is one of the best among these. It comes with automation features and works excellently with all ecommerce platforms. It supports all shipping tasks, such as label printing to dealing manually.

Pricing: $9.99 onwards

#10. Ecomdash

Inventory management is a big task, but tools like Ecomdash make it easy. It works especially across all ecommerce marketplaces such as eBay, Amazon, and more. It is an ecommerce software that supports seamless inventory management. Ecomdash automatically updates the inventory which saves time and effort.

Pricing: $20/month onwards

The Benefits of Using Tools for Ecommerce Business

There are multiple benefits to using these top tools for your online store. Here are some of the key benefits:

Increased efficiency
Improved accuracy
Better customer service
Increased sales
Improved security and more

The Final Words

For every ecommerce need, there is a tool that you need to find and use. The tools listed in this article are worthwhile for your online store, whether you are at the starting stage or already have an online store. You can choose these tools based on size and business needs. Before choosing a tool, you need to look for your budget, tools reviews, features, availability in your country, and tech support. For better ideas, you can also consult an ecommerce development services provider.

by Peter james

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