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#See all the photos from NJZ’s Calvin Klein Spring Denim campaign

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Your spring wardrobe just arrived.

Spring is in the air. Minji, Hanni, Danielle, Haerin, and Hyein of NJZ (f.k.a. NewJeans) are the stars of Calvin Klein’s latest Spring Denim campaign, a collection of laidback and playful designs that need to belong in your closet now.

Shot by Oliver Hadlee Pearch, the collection focuses on youthful and playful silhouettes with a lot of throwback styles, including baggy jeans, low-rise denim, and colorful baseball tees. It’s all very cute and certainly strikes an all-American, girl-next-door chord — which makes it sit seamlessly within NJZ’s nostalgic music and aesthetic world. Besides the photos, the girls also filmed a short video of them showcasing the collection while cruising in a car and dancing to Biig Piig’s “Watch Me.”

This is the group’s first major campaign since allegedly splitting from their former label ADOR and announcing their new group name, NJZ. Confusingly, their old social media accounts are still active and posting even though the group has largely moved over to a new account. On March 21 – 23, NJZ will make their stage debut under their new name at ComplexCon Hong Kong.

The NJZ x Calvin Klein collection is available to shop online at CalvinKlein.com now. See more photos from the campaign below.

See all the photos from NJZ’s Calvin Klein Spring Denim campaign

Oliver Hadlee Pearch/ Calvin Klein

See all the photos from NJZ’s Calvin Klein Spring Denim campaign

Oliver Hadlee Pearch/ Calvin Klein

See all the photos from NJZ’s Calvin Klein Spring Denim campaign

Oliver Hadlee Pearch/ Calvin Klein

See all the photos from NJZ’s Calvin Klein Spring Denim campaign

Oliver Hadlee Pearch/ Calvin Klein

See all the photos from NJZ’s Calvin Klein Spring Denim campaign

Oliver Hadlee Pearch/ Calvin Klein


By Steffanee Wang

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