#Here’s How You Can Create Explainer Videos & Boost Your Social Media Campaigns

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Here’s How You Can Create Explainer Videos & Boost Your Social Media Campaigns

If you aim to promote your brand or business in a visually-appealing and engaging style, explainer videos are a great way to do this. Explainer videos are brief animated videos that describe a product or service in just 60-90 seconds. Explainer videos are popular because they are easy to understand and consume.

In this article, we will walk you through the essential steps on how to create an explainer video, and how it can help boost your social media campaign.

The Importance of Explainer Videos

A well-crafted explainer video is a superb way to engage prospective customers, educate them about a brand or business, drive more conversions & sales as well as boost the social media campaigns.

It all sounds simple until you’ve actually started creating the video. A lot of marketers face numerous challenges throughout the creation process of the video.

Take a look at these explainer video statistics:

As per Yans Media, emails that use videos have 300% better click-through rates
Video emails get 96% more click-through rate
Interactive email newsletters boost click-to-open rate by 73%

Read below to know more about the tips for improving your social media campaign by creating an explainer video.

1. Write an Impressive Script

A well-crafted script contributes to almost 50% of the campaign success. The script of your explainer video must explain your product or service concisely and coherently. Begin by drafting a brief and let your creative team outline the main goals & objectives of your explainer video. This brief will be useful when you actually write the script.

Following are few questions to answer while preparing your creative brief:

Who is your targeted audience?
What problems does your audience face? What can you do to solve it?
What are the key benefits of your product/service?
What tone suits your business perfectly?
What action do you want your audience to take? What is the call-to-action?

While creating a script, you must remember that your explainer video is the first thing your visitors watch and experience on your website. So, you need to tell how your product or service works while mentioning its benefits at the same time. Instead of pitching for the best technical features, demonstrate what’s valuable for your prospective customers.

Also, never make your explainer video too formal. The best explainer videos are fun & entertaining to watch, so put humour to entertain your audience and keep them hooked to the screen.

2. Selecting Visuals & Audio

No matter how stunning your animation is, if it has bad-quality music or voiceover, your entire explainer will be ruined. So, try to hire a professional voiceover artist or you can even hire someone from your own organization with an impressive voice. Try adding more background music to create a specific mood if it matches the tone of your video.

Animated explainer videos come in different forms, but they are always engaging, attractive and emotional. You can use different types of animations to create your explainer video. Some animation types work best for particular businesses such as whiteboard animation. Whiteboard animation is widely used by marketers & businesses to tell a story or convey a message to the audience.

There are dozens of software & tools used for creating explainers and helping improve your marketing campaign.

The key is to keep your video short & simple, without any technicalities. Use eye-catching colours & filters to grab your audience’s attention. Try not to make your video full of details, as details divert the attention of the viewers from the actual message.

An average attention span of people is quite short, so having not more than 150 words a minute is ideal enough.

How will your explainer video influence your social media campaign?

Once you’re done creating your explainer video, the next step is to efficiently use it for boosting your social media marketing.

Engaging and original video content will raise your brand awareness on various social media platforms as users will identify & trust your brand. High-quality explainer videos have a tendency to get viral really fast while receiving a lot of comments and reposts from the people. This will result in your followers eventually becoming your supporters.

Additionally, explainer videos are mobile-friendly and can be watched on multiple mobile devices. This also greatly impacts the reposting and sharing aspect of the videos.

The advantages of explainers go way beyond the social media marketing landscape. Since these are easy to consume, it leads to an increase in the web traffic. Explainer videos get a higher number of clicks which also redirects the traffic to the website.

Not to mention, explainer videos work as an excellent SEO strategy. If you post high-quality explainers on YouTube with relevant keywords or hashtags, your videos will receive higher search rankings on the platform. This eventually leads to a boost in conversion rates, user engagement as well as brand awareness.

How Explainer Videos Boost Social Media Marketing?

We already know videos are a powerful content type that aids in gaining customer’s attention as well as their loyalty. So, let’s understand the ways in which explainer videos boost social media marketing of a business.

1. Engages the viewers

Animated explainer videos are eye-catching and quite engaging. This is why it compels the people to watch it fully. You can choose among different animation styles according to the message you wish to convey.

You can use even the boldest ideas into your explainers to make it more engaging on social media.

2. Builds an Online Presence

An animated explainer video helps the marketers & businesses to build an impressive online presence. An explainer video effectively represents a brand on a website or social media in a creative & memorable way.

Many brands also use explainers in email marketing and claim that it has helped them boost the email-open rate by 19% as well as click-through rates by 65%, according to Campaign Monitor.

3. Mobile-friendly

Videos are mobile-friendly, and it’s a huge advantage. Whether you choose to create an explainer video or a simple commercial, it will interact with your audience through various social media channels they use on their mobile devices.

Cisco says video content will make up 79% of all online mobile traffic by 2022. Besides, smartphones hold around 40% of YouTube’s international traffic. Such statistics prove that animated explainers are SEO-friendly too.

Google algorithms recognize explainers that are embedded on a website as important content as people mostly spend more time on a website than on watching them. This mechanism ranks websites higher on search results.

4. Shareable

Animated explainer videos are undoubtedly the most shareable content across various social media platforms. No matter what kind of video content, people share it more willingly than any other form of content.

To Wrap Up

Explainer videos are perfect for boosting a social media campaign. Besides, explainer videos pay off really well in other areas too. A good explainer video must be informative, engaging, fun, and original as well.

Author Bio:

Pavnendra Bhadhuria is the founder and CEO of Essence Studios, India’s top explainer video production company. When he is not busy running the business, he shares his knowledge and experience in the field of digital marketing through blogs. He is also an avid follower of cricket.

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