#Google testing blue visit button for search result snippets
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These are really big and visible buttons that may encourage a higher click-through rate from the search results.
What it looks like. Here is a screenshot of this button, which Shameem Adhikarath shared with me on X:
Why we care. If Google does roll this new visit button out, and that is a big if, this might drive a higher click-through rate to search result snippet in the search results. Big blue buttons to drive attention and may result in more clicks to the web search results than maybe it did before.
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.
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