#Google limits functionality of suspended ads accounts
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Google is limiting actions to billing, appeals, security settings and account navigation for suspended Google Ads accounts starting in June 2024.
Why we care. The restrictions could frustrate some advertisers wanting full access during suspension periods.
What’s new? The functionality of suspended accounts will be narrowed to a few key areas like billing, appeals/verification, security settings and account navigation. Other actions like editing campaigns, creating new assets or making changes to suspended entities will be disabled.
Why it matters. The change gives Google more control over suspended accounts, while still allowing advertisers limited access to make payments, download reports and dispute suspensions.
Only these actions are permitted for suspended accounts:
- Billing (make payments, download tax docs, update payment method)
- Account settings (cancel account, claim refunds)
- Appeals and verification processes
- Update security settings
- Navigate the account, read info, download reports
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
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