Crunchyroll has closed a deal to acquire anime video publisher Right Stuf.

The Right Stuf team will join Crunchyroll’s Emerging Businesses organization, which is led by Terry Li.

“Expanding Crunchyroll’s eCommerce offerings, the acquisition aims to serve anime fans and collectors an even wider array of merchandise for online purchase including manga, home video, figures, games, music and everything in between,” Crunchyroll said in a press release. 

Right Stuf announced on its blog that it will stop selling erotica products as a result of the acquisition. Ero buyers will now have to go to EroAnimeStore.com, which is also taking over responsibility for Right Stuf’s unshipped open orders and preorders for erotica products, instead.

Additionally, Right Stuf revealed that its catalog will eventually become available for purchase via Crunchyroll in the future, although the Right Stuf and Crunchyroll stores “will continue to operate separately for the moment.” Right Stuf also wrote that there will be “exciting new products, features, benefits and more.”

Right Stuf CEO Shawne Kleckner said in a statement, “For 35 years, Right Stuf’s mission has been to connect anime fans with the products they love. Joining forces with Crunchyroll allows us to accelerate and scale this effort more than ever before. There has never been a more exciting time to be an anime fan than today!” 

Right Stuf was founded in 1987 by Robert Ferson. As its “About Us” section explains, Ferson originally meant to have a company for purchasing and reselling telescopes, but that changed with his search for Astro Boy, an anime described as one of his childhood favourites. Right Stuf provided the North American rights for the anime and provided the show’s first home video release in 1989. A mail-order division was launched the same year.

Currently, Right Stuf’s online store sells anime Blu-rays and DVDs, manga, light novels, figures, and more.

In March 2022, Crunchyroll announced that it was merging with Funimation, obtaining content that was previously exclusive to Funimation and Wakanim in the process. Crunchyroll was acquired by Sony Pictures Entertainment through Funimation Global Group, LLC before that, with Sony confirming the completion of its acquisition In August 2021 following a U.S. Justice Department antitrust review.

Source: Press release