#A$AP Rocky Kicks Off Klarna Partnership With Short Film
“#A$AP Rocky Kicks Off Klarna Partnership With Short Film”
On Tuesday (June 8), Klarna and A$AP Rocky kicked off their partnership with a multimedia campaign that encourages consumers to refresh their look as the world begins to emerge from pandemic lockdowns.
The first part of the campaign comes in a short film starring A$AP Rocky who tries to acclimate himself in a post-lockdown world. Eventually, Rocky gets his mojo back and sheds his quarantine look for a more fresh style. UK rapper Skepta also makes an appearance to bring Klarna and A$AP Rocky’s message home.
“It’s not for me to decide what people should wear or how they should wear it, but helping Klarna create a space for people to discover their own style is more of the consulting and curation I’ve been a part of in fashion for years,” A$AP Rocky said in a statement.
View this post on Instagram
David Sandström, CMO of Klarna, added, “As a brand and service, Klarna wants to evoke feelings. A$AP Rocky’s innovative mindset and his impeccable sense of style and creativity paired with Klarnas shopping services is the perfect match that will lead us all out of fashion hibernation and encourage everyone to get out and express themselves again.”
The short film also teases new music from A$AP Rocky who’s gearing up for the release of his highly-anticipated fourth studio album All Smiles. During his interview with GQ, A$AP Rocky revealed the album is 90 percent done and is definitely influenced by his new girlfriend, Rihanna.
If you liked the article, do not forget to share it with your friends. Follow us on Google News too, click on the star and choose us from your favorites.
For forums sites go to Forum.BuradaBiliyorum.Com
If you want to read more Like this articles, you can visit our Social Media category.
%20and%20Bleachers%20(photo%20by%20Scott%20Legato:WireImage).png)