#5 Ways to Use Technology to Improve Your Fashion Business

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5 Ways to Use Technology to Improve Your Fashion Business

Technology is changing all the aspects of our lives, including doing business. The fashion industry is one of the largest industries in the world, featuring many consumers as well as manufacturers. The abrupt pandemic outbreak has speeded globalization up even more. So, now the result is instant worldwide consumer access to any of the new fashion items created. New technological advances can have a vast application and great use when it comes to the fashion industry.

To get a head start, as a fashion business owner, you should get familiarized with the ways you can use technology to improve your fashion business. Keep reading to learn more about using artificial intelligence, the Internet of Things, and virtual and augmented reality. Moreover, you should also learn about mobile commerce as well as 3D printing. Tech is being more and more incorporated into various businesses across the globe, so it’s a good idea to start implementing it on time.

1. Artificial intelligence (AI)

We have used Artificial intelligence in the fashion industry over the past few years. We have used it to enhance customers’ shopping experience, boost sales, analyze data and forecast upcoming things, among other things. More and more businesses are implementing chatbots into their websites and stores for customized product suggestions. Moreover, an essential and highly profitable aspect of Ai is definitely trend forecasting and supply chain management. It enables business real-time inventory tracking with the aim to have efficient item management. Trend forecasting, on the other hand, can give brands a competitive advantage. Tech can do so much for trend forecasting – it can make the process faster and more precise.

2. Internet of Things (IoT)

The Internet of Things is a concept denoting a network of ‘things’, such as various gadgets and devices that can connect to the internet, and use and share information. These things exchange information over the internet. The IoT is present in all areas of our life, including the fashion industry and the clothes we wear. So, for instance, to improve your fashion business and boost sales, you can do the obvious and get apparel from clothing wholesale suppliers. You can also get some innovative clothing items, such as the ones with embedded tech. There are all kinds of different tech-inspired pieces of clothing, including smart clothes, multifunctional designs and responsive sportswear.

3. Virtual and augmented reality (VR and AR)

Virtual as well as augmented reality have both been around for quite some time. People have developed some great uses for the fashion industry. One of the most exciting innovations brought by VR is the combination of reality and virtual reality. For example, this feature enables us to try on clothes virtually. This makes the shopping experience even better as customers may feel more likely to buy something they’ve tried on. At least virtually. It engages and retains customers for longer. Together with the social media feature, it makes online shopping even more appealing to consumers.

4. Mobile commerce

Mobile commerce is a crucial part of overall modern commerce. We can see improvements and advancements in the way we use phones daily, Mobile commerce includes things such as Insta shopping and e-wallets. It is game-changing. You should pay attention and boost it as it can be beneficial for your business growth and increasing revenue. Our phones are within our near proximity at all times and it is quite easy and handy to use them for shopping. We can do that while commutting or waiting for someone or something. With facial and fingerprint recognition, online payment with our phones has become a preferred reality.

5. 3D printing

Many brands have seen the potential of 3D printing for the fashion industry. It holds great possibilities for on-demand production. It also enables us to be more creative, innovative and sustainable. Even though it takes many hours to create, it is definitely more sustainable as it produces far less waste. Moreover, it is also less labour-intense. Many high fashion designers have been using 3D printing to create some of the most creative and innovative clothing pieces. Some famous people such as Lady Gaga and Beyonce have worn such clothing pieces.

These are just some of the ways you can use technology to improve your fashion business. There are more – do your research to find out about them. Consider which ones you can implement, and remember to start slowly and go step by step.

by Jess Cooper

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