Your Black Friday Poster: Recommendations to Increase Your Sales

Have you already prepared your poster or vinyl for this year’s Black Friday? Talking about sales before December is talking about Black Friday. It is difficult to escape the consumer heat of Black Friday. No one can deny that this day has become the official antecedent of the Christmas shopping season.

Although technology and fashion brands are the ones that obtain the greatest benefits, the truth is that any company can take advantage of the buying fever at the end of November.

But let’s get to the point.

You are not one of those big brands that advertise on TV, nor do you have e-commerce, but that does not mean that you cannot take advantage of the advantages of the black week and obtain a good peak in your sales. Here are some ideas and tips to get it done.

Ideas for Black Friday

1.      Posters for Black Friday

You have a store at street level, and it will not surprise you if I tell you that although most brands are trying to open channels to sell directly through the internet (especially since the coronavirus health crisis), the truth is that part of the consumers, even those of the younger generation prefer to shop in the traditional way.

2.      Prepare your campaign strategy in advance

The best time to place your ads for Black Friday is the beginning of November or two weeks before at the latest. Why? Because it is the month in which many consumers expect to get a good deal on an item they have in mind to purchase. And if you have that product in your store and you do not notify him in time, you will lose opportunities. By doing it right, you may get some reservations before Black Friday.

3.      Define your offer

The offers range from 20% to 70% discount on the previous price. Calculate what is right for you. Sometimes too aggressive discounts generate distrust in the consumer.

You can design a poster or a colorful vinyl for Black Friday in which you show what type of products are going to have significant discounts. You can also use the buzz strategy without giving too much data. Curiosity is always a good sales hook.

4.      Don’t forget the gifts

On Black Friday, many people take the opportunity to buy Christmas gifts for family and friends. Prepare gift packs and display them in the shop window, along with the discount applied to them.

5.      Point out your strengths

It highlights the advantages of local commerce over cold online transactions. If your sector is fashion, let them know that they can get an unbeatable price and take the garment safely since they can try it on before buying it, one of the great handicaps of e-commerce. If you can’t eliminate all your potential customer’s objections, at least underline the advantages of buying in your store and not in another.

6.      Keep an eye on the stock

If your forecast is to sell 50% more than in a normal week, make sure that you will be able to serve those orders. Otherwise, you can generate the opposite effect to the desired one and your potential clients will feel disappointed and leave forever.

7.      Prepare for doubts and questions

Strengthen your customer service channels: telephone, WhatsApp business, chats, etc. During that week, you may receive many more comments and questions from your potential buyers. Most sales close on a 1-to-1 basis, so don’t neglect this part or you’ll lose sales.

How to make your Black Friday posters stand out

That’s a good question because Black Friday is so widely spread that it can even overwhelm consumers. The reality is that there is life beyond the aggressive discounts and offers that big brands have used to. Think about how to differentiate yourself and stand out from all the noise and sales messages everywhere.

Here are some real examples of different campaigns for Black Friday:

• Donate all Black Friday profits to an NGO or community project. Okay, you’re not going to cash that day, but your reputation and popularity can skyrocket.
• Position yourself against black Friday. Do not make discounts and advertise it to the four winds. For example, you can launch an anti-consumer message about how adequate and fair your prices are all year round. Swimming against the current always boosts visibility and gets you followers, but don’t forget to do it only if your values align with the message.
• Do something different: promote just one of your products, add some extra value to your services instead of lowering them, create an online event and offer a special discount at the end, etc. The possibilities are as many as your imagination and the reality of your business allow you.
• Add some unique and novel elements to your poster to attract more younger customers. For example, if you own a book store, you can add some famous anime characters to enrich your poster. You can get inspired by these Manga websites.

Final words

At first, Black Friday was used for physical purchases, while Cyber Monday was established to promote online sales. The truth is that today, that dividing line is much more blurred. In practice, what happens is that Black Friday lasts for the weekend and until the following Monday.

In most cases, the offers are kept for four days. It is also common to start the Monday before cyber Monday to stagger sales and make it easier to fill orders. Now get ready to plan your Black Friday campaign.

by Sammy

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