Other than maybe a few advertisements in the 1990s, McDonald’s has never been as powerful as it is today with the release of a brand new commercial for their new range of Japan-exclusive Samurai Mac burgers that features a brand new character created by Fist of the North Star manga illustrator Tetsuo Hara.

https://www.youtube.com/watch?v=ZWwkYlBuNow

Hara created a few drawings of the character, who is voiced by award-winning Japanese actor who is well known for his samurai roles, Masato Sakai, for McDonald’s Japan including the key visual for the campaign as well as a special image with the new character and Kenshiro that can be found on the McDonald’s website.

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While the video above is a full 60 seconds, the smaller 15 seconds version will be hitting Japanese airwaves starting December 30 and the burgers hitting McDonald’s around Japan on January 4.

Source: McDonald’s on Twitter

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Daryl Harding is a Senior Japan Correspondent for Crunchyroll News. He also runs a YouTube channel about Japan stuff called TheDoctorDazza, tweets at @DoctorDazza, and posts photos of his travels on Instagram.