Lana Del Rey’s forthcoming project, Did You Know That There’s A Tunnel Under Ocean Blvd., is already one of most anticipated albums of 2023. Due out March 10, it will be her ninth studio LP and the follow-up to 2021’s Blue Banisters. Seemingly content with the amount of buzz the record has already garnered in the digital realm, she’s chosen to create only one large-scale physical advertisement for it: a billboard located in the mid-sized city of Tulsa, Oklahoma. She posted a selfie with the sign in the background on Tuesday, December 20 to her @honeymoon Instagram account. (It’s a private account, but screenshots of the post have since permeated the internet.)

This promotional decision would feel exceedingly random — considering Lana is an international pop star based in Los Angeles — were it not for the fact that her ex-boyfriend Sean Larkin resides in Tulsa and recently retired from the city’s police department after 24 years on the force.

“There’s only one and it’s in Tulsa ☠️,” Lana captioned her Instagram post announcing the billboard, later commenting (ostensibly in response to speculation on her reasoning for putting it there), “It’s. Personal.”