# How AI is radically reshaping marketing budgets
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Join MarTech for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B)
Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies.
In fact, it’s estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasn’t already.
Join The 40% Shift: How AI is Radically Reshaping Marketing Budgets for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B). Drawing from global research and trends, we’ll examine how marketing leaders are restructuring their marketing operations, reallocating budgets, and reskilling teams to capitalize on AI’s potential, while managing risks.
This session will be of particular value to medium and large businesses. Sign up here.
About the author
Edna Chavira is the Senior Director of Marketing Services at Third Door Media. She has over 20 years of experience helping B2B companies generate leads and acquire customers.
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