#Bidet company Tushy wants to rename Buffalo Bills’ stadium, host ‘Toilet Bowl’

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Fans stand for the national anthem at the venue formerly known as New Era Stadium
AP

Buffalo Bills fans have complained for years that their stadium looks like crap — and now, it might get a toilet-themed name to match.

Luxury bidet company Tushy announced a bid Wednesday for the naming rights to the Bills’ stadium in Orchard Park, New York, after current sponsor New Era got pulled out of its own naming-rights deal with the team.

The company’s deal was reportedly worth $12.5 million, and would rename the venue “TUSHY Stadium.”

As a part of the plan, Tushy hopes to make a splash in college sports: “Assuming the offer is accepted, TUSHY would like to work to bring a college football bowl game to Orchard Park and host the first ever ‘Toilet Bowl,’” the company said in a press release widely shared on Twitter.

Also included in the deal are hundreds of portable toilets equipped with Tushy bidets for the Bills’ parking lot and tailgating areas.

The Bills’ stadium is one of the oldest arenas still in use in the NFL. Originally opened as Rich Stadium in 1973, the Bills first sold the naming rights in 2016.

The bid follows a stellar year for the bidet maker, which is seemingly flush with cash during the coronavirus pandemic. As states began to lock down, Tushy saw a major increase in sales as consumers began hoarding toilet paper, according to business publication Crunchbase.

By early April, Tushy had several remarkable sales days, reportedly selling over $1 million worth of bidets in one day.

It’s unclear, however, if Tushy’s offer will be taken seriously. MarketWatch reports that the stadium’s previous sponsor paid the Bills about three times Tushy’s offer for the naming rights.