#Krispy Kreme unveils largest ‘hot sign’ at Times Square flagship store
“#Krispy Kreme unveils largest ‘hot sign’ at Times Square flagship store”
The sign, which stands about above the entrance at a towering 15 feet and weighs about 8,000, lets all of New York know that fresh, hot doughnuts are ready to be purchased.
In addition to a prime spot in Times Square, the new Krispy Kreme store also boasts a 4,500 square-foot store, as well as a glazing waterfall that allows customers to watch the creation of the iconic doughnuts. The store also features stadium-style seating which allows customers to eat their doughnuts and browse the New York and Times Square themed merchandise.
The store also features a limited edition “Big Apple” doughnut.
Originally supposed to open earlier this year, the flagship store encountered many setbacks as the coronavirus pandemic postponed any chance of opening while the city was shut down.
To help open the store, members of the longest-running American musical “Chicago” at the neighboring Ambassador theater pressed the button to turn on the light.
“Today, icons turned on Times Square’s newest light – the iconic Krispy Kreme Hot Light – and we are ecstatic to provide New York City residents and visitors, not just the world’s most awesome doughnuts but a joy-filled doughnut experience that they will never forget,” said Krispy Kreme CEO Michael Tattersfield.
Tattersfield has assured customers that the store will follow proper CDC guidelines and customers will be able to book trips on the Krispy Kreme website.
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