#The Best Ways To Market Your Book For Free

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The Best Ways To Market Your Book For Free

Today, promoting your book online is by far the best way to find an audience and even eventually grow your reader base. While it may seem that you need to invest a lot of money in marketing to actually find people who will want to read your book, the reality is that there are quite a few options that won’t cost you a penny.

“Indeed, digital marketing is so broad that you can choose to stick to certain strategies that are absolutely free. They will help you promote your book while you are still writing it and then help you keep your audience once you start publishing more books”, – says Chris Smith, the author at SupremeDissertations custom writing service.

Here are the best ways to market your book for free (both online and offline).

#1 Social Media Marketing

As an author, you can become somewhat of an influencer for your readers. And where do influencers usually “live”? Right, on social media. That’s why it’s a good idea to start your book promotion on social media. Here are some tips and techniques to use:

Multiple Platforms: Instead of sticking to a single social media platform, use several of them. This way, you will be reaching different segments of your audience. Remember to align your posting across these platforms.
Influencer Marketing: Reach out to influencers and send them copies of your book in advance. Their reviews will attract attention to you and your book and will help you reach more potential readers.
Giveaways/Contests: Run giveaways and contests where readers can get your book for free. Make sure that one of the rules for participation is to follow you on social media (alternatively, subscribe to your email newsletter). Grow your online follower base this way.

#2 Email Marketing

“Just like social media marketing, email marketing can be perfect for keeping in touch with your audience for long periods of time”, – informs Kate Winder, editor from essay writing company Trust My Paper. In fact, it is perfect for developing long-term relationships with your readers. Here are some tips to use for email marketing:

Monthly Newsletter: Send out a monthly newsletter with details about what you have been up to lately. This will keep your audience up to date, especially if your mailing list subscribers don’t follow you on social media.
Offer Extra Services: Use your mailing list to offer extra services. You might get questions like “Can you write my research paper for me?” or “Can you have a look at my short story?” because some readers will see you as the ultimate authority in writing. Use this opportunity to offer relevant services and send out information on such services through email (and place them on your website).

#3 Search Engine Optimization

Speaking of your website, SEO can help you bring attention both to your site and your book. As a professional writer, it is crucial for you to have a website of your own – or at least a blog. But you should also be able to get traffic on it, so here are some tips on how you can optimize it for search engines:

Set Up Your Website: Before anything else, you should first set up your website. Add information on who you are, what your book is about, and so on.
Articles and/or Blog Posts: Publish articles or blog posts regularly. With new content, you can bring more traffic to your site. You can cover anything that is relevant to you and your writing – how you get inspired to finish your book, what are your reading preferences, which authors you admire, and so on.
Guest Posting: To reach more potential readers, guest post on other websites and blogs relevant to your niche. By linking back to your site, you will also improve your SEO profile.

#4 Video and Audio Marketing

Apart from creating written content, it’s a good idea to expand your reach by utilizing video and audio marketing. Such types of content can be more demanding, but they can also perform better. Here are some tips to get you started:

YouTube Channel: Set up a YouTube channel where you share your opinion on different topics and discuss the latest news from the world of books and writing.
Podcasting: Alternatively, you can venture into podcasting, especially if you aren’t too comfortable being in front of the camera. You can publish podcasts on platforms like YouTube, Spotify, SoundCloud, Apple iTunes, etc.
Webinars: You definitely know more about writing than the average person. This is why when your audience starts asking questions like “How can I find and pay someone to write my paper?” or “How can I start writing my book?”, you can use this opportunity to create your own webinars and teach people how to do these things. And, of course, promote your book in the process.
Live Streaming: While this is very similar to the three tactics above, live streaming is a bit different because it allows you to have more interaction with your audience. Do this on social media, on YouTube, and other platforms to connect with readers.

#5 Other Platforms and Channels

Last but not least, there are some other platforms and channels you can use online and offline to promote your book for free:

Free Book Promotion Sites: Add your book to such sites (e.g. Goodreads) to let readers discover it easier.
Amazon’s KDP Select Program: Amazon already provides you with many options for promoting your book on its platform, but the KDP Select Program is by far the best as it allows you to run free book promotion campaigns every 90 days.
Events and Conventions: Attend events online and offline where you can network and meet both fellow writers and potential readers.
Word of Mouth: Ask your friends, family, and colleagues to spread the word about your book. You can even gift them the book for free.

The Takeaway

To find a dedicated and loyal reader base, you don’t need to spend a fortune on marketing. In fact, you don’t need to spend money at all. The marketing methods above will help you market your book online and offline completely free of charge which will let you focus on your writing while successfully promoting your book.

About Author

Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.

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