#MAPPA Produces Hair Shampoo Ad

The Tokyo-headquartered company Natural Lab has teamed up with MAPPA to release an anime advertisement for the former’s MARO17 men’s hair shampoo brand.

The two-minute ad, titled MARO17 “Utakata feat.TETSU”-hen, features the voice of Yoshimasa Hosoya and is directed, storyboarded, and unit directed by Takeshi Satou (storyboard artist and episode director on Chainsaw Man, Kakegurui Twin, and more). Nao Ootsu (Beastars and Campfire Cooking in Another World with my Absurd Skill character designer) provided the character and prop designs for the video and also served as animation director.

Some of the other staff include:

• Color designer, color setting, paint check: Minori Nishida (Vinland Saga Season 2 co-color designer)
• Art director: Haruna Sakamoto (Jujutsu Kaisen Season 2 background artist)
• Compositing director: Mayo Suzuki (The Ancient Magus’ Bride, The Apothecary Diaries project PV)
• Assistant unit director: Ai Kondou