#The Beatles’ New Eton Collab Captures the Fab Four’s Signature and Timeless Style

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With the release of The Beatles’ new single, “Now and Then” — which was written by John Lennon before he died in 1980 and completed by the rest of the band with the help of AI — Beatlemania is back after more than 53 years since Paul McCartney left the band in 1970. To celebrate the occasion, the rock band joined forces with luxury menswear company Eton for a collaboration on a new collection.

With prices starting at $110, The Beatles x Eton collection includes men’s shirts, ties and pocket squares that capture the Fab Four’s timeless style. Shirts resemble the band’s signature looks with designs made iconic by John, Paul, George and Ringo, such as button-downs with colorful stripes, polka dots and graphics that highlights a number of The Beatles‘ groundbreaking albums, such as the band’s self-titled 1968 release colloquially known as The White Album, Abbey Road, Revolver, HELP!, and Magical Mystery Tour.

Related: Where to Shop The Beatles’ New Single, “Now and Then,” on Vinyl

All items come in a limited-edition green bespoke collector’s box. Those who join Eton’s Signature Club can earn points on purchases in-store and online with exclusive benefits, like personalized experiences, early access, rewards and more. The Sweden-based brand also offers 60-day satisfaction and returns with free standard shipping on all orders.

Check out a few items from the collection below, and shop the entire line at Etonshirts.com.

Eton The ‘Abbey Road’ Shirt

Made from a light and crisp wrinkle-free 100 percent cotton poplin, the Abbey Road shirt has vertical stripes that resemble the crosswalk from the album of the same name with all four members of The Beatles walking across throughout the design.

Eton The ‘Revolver ‘Shirt

This classic dress shirt with a single cuff and cut-away collar has The Beatles’ Revolver album cover printed throughout, while it’s made from an elegant cotton and Tencel Lyocell blend twill.

Eton George’s Shirt

With the essence of George Harrison, this luxury dress shirt pays tribute to the musician. It’s made from a lightweight wrinkle-free 100 percent cotton poplin with a pink color and bold floral pattern that resembles Harrison’s fits back in the ’60s.

Moreover, Eton has looks and styles for John, Paul and Ringo too.

Eton The ‘Magical Mystery Tour’ Shirt

Designed with a pointed collar, the Magical Mystery Tour shirt is an overshirt that’s made from blue denim, while it has embroidery pieces and artwork from the double EP of the same name. It even has hidden buttons and two snap-button chest pockets for a dash of style.

Eton The ‘Help!’ Tie

Made from 100 percent pure silk twill in Italy, the Help! Tie has the album’s logo subtly imprinted on the front of the back blade.