Technology

#Take your career to the next level: Become a search marketing master in 2024

Make 2024 the year you become a master of search marketing: Attend the SMX Master Classes, live online February 28-29!

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With a new year comes a fresh set of obstacles and opportunities… especially for us search marketers:

  • Generative AI is here to say… ignore at your own peril
  • Google’s definition of quality content seems to change every month
  • The GA4 rollout is complete… but many feel lost in the dark
  • A seismic shift is on the horizon for email marketing as we know it

Face these challenges head-on with the confidence and skills to come out on top: Attend the SMX Master Classes — live two-day deep dives into SEO, Google Ads, GA4, gen AI, email marketing, and more — online February 28-29.

(Psst! Early Bird savings expire next Saturday, January 27, at 11:59pm ET… book now for best rates!)

These unique training experiences deliver actionable tactics you can implement immediately to drive measurable results – and intimate Q&A opportunities with industry legends that address your specific queries and curiosities. It’s all streamed directly to your computer for a fraction of the cost of in-person events (and a fraction of the time investment, too).

Check out the complete SMX Master Class lineup, featuring two ALL-NEW classes on SEO content and email marketing, plus updated curriculums from your favorite SMX instructors:

Download 20

  • Unlocking SEO excellence with Bruce Clay (updated!)
  • Mastering advanced Google Ads with Brad Geddes (updated!)
  • Leveraging technical SEO and AI to drive growth with Eric Enge (updated!)
  • Getting the most out of Google Analytics 4 (and beyond!) with Colleen Harris (updated!)
  • Crafting authentic SEO content for today’s Google with Heather Lloyd-Martin (all-new!)
  • Designing PPC landing pages that convert with Brian Massey (updated!)
  • Excelling in email marketing with Kath Pay and Ryan Phelan (all-new!)
  • Mastering generative AI for SEO and PPC with the SMX all-stars (updated!)

These expert-led courses are split across two focused days of training and Q&A – equipping you with tactical insights, reliable next steps, and fresh inspiration without a major time investment. And that’s just the start:

  • On-demand access is included in your Master Class pass, so you can watch and rewatch for deeper learning.
  • Digital access means you can tune in from anywhere – no plane ticket, hotel reservation, or travel headaches required.
  • Unlock a personalized certificate of completion and downloadable digital badge, perfect for posting on LinkedIn to showcase your knowledge of the latest in search.

Registration is open – and now is the best time to buy (remember, Early Bird rates expire on January 27!). Secure your spot at one of these exclusive SMX Master Classes for just $249!

P.S. Teams that train together, thrive together. Attend with your colleagues to score up to 20% off* with group discounts, depending on your party size. Click here to learn more!

About the author

Lauren Donovan

Lauren Donovan

Lauren Donovan has worked in online marketing since 2006, specializing in event marketing, content management, organic and paid social media, community and reputation management, and real-time journalism. She currently serves as Director of Marketing at Third Door Media — producer of the Search Marketing Expo and MarTech conference series and publishers of Search Engine Land and MarTech.

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