Technology

#Throwback to the legendary 1970s electric CitiCar

#Throwback to the legendary 1970s electric CitiCar

Did you know SHIFT is taking the stage this fall? Together with an amazing line-up of experts, we will explore the future of mobility during TNW Conference 2021. Secure your ticket now!

The World EV Day is upon us — YAY — thanks to the folks at Green.TV, a media company that focuses on clean teach and sustainability stories.

What better way to celebrate this day than with a dive to the past! Electric vehicles are all about shaping our future, but let’s take a moment here to appreciate the historic CitiCar, which was years ahead of its time.

Let me take you back to May 30, 1974, when the new electric CitiCar was demonstrated in the streets of Sebring, Florida. And let me also show you the amazing original footage: 

I simply love this ad. It’s so vintage and futuristic at the same time. And now that I think about it, the CitiCar was pretty top-notch for the 1970s.

How it started

In the 1960s, a car salesman by the name of Bob Beaumont decided that he was fed up with the oil consumption required by our gas guzzler-based transportation system. So, he sold his dealership and committed himself to creating an electric vehicle with popular appeal.

CitiCar EV 1970
Credit: The Lost Cord