PPC

GA4 updates: Snapshot templates added, Aggregate Identifiers improved

Meta adds dynamic overlays to Advantage+ Catalog ads

How to use CRM data to inform and grow your PPC campaigns

Google hypes AI Overviews, refuses to answer CTR question

How to optimize B2B PPC spend when budgets and confidence are low

Google asserts ownership of all advertiser assets in Local Services Ads

Meta rolls out ads globally on Threads feed

Google Ads expands Checkout on Merchant to Demand Gen campaigns

Google Ads API v17 is going away soon

How to automate your Google Ads workflow with the ChatGPT API

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