Paid social

#LinkedIn advertising: A comprehensive guide

#TikTok testing virtual influencers for video ads

#TikTok launches enhanced ad placement controls

#Google testing People Also Consider label on branded search ads

#Meta advertisers claim sales are down and costs are up due to glitchy automated system

#Google updates Merchant Center product data specifications

#4 YouTube Shopping updates, including Collections and Affiliate Hub

#Google and world’s largest ad group announce landmark AI collaboration

#LinkedIn’s most effective posting strategies unveiled by new study

#Google’s potential HubSpot deal likely to spark fresh antitrust scrutiny

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