Paid social

#Google Marketing Platform launches new API with enhanced capabilities

#TikTok warns ‘predetermined’ vote on U.S. ban will ‘damage millions of businesses’

#Reddit pilots new tools to help brands boost engagement

#Google Ads now limits country-level location exclusions

#Google launches privacy-focused measurement tool for advertisers

#No link between social media engagement and content readership, study finds

#LinkedIn restores service after global outage

#TikTok faces fresh calls for potential ban by U.S. Senators

#TikTok expands monetization opportunities and rewards for creators

#TikTok gives users enhanced data control for Digital Markets Act compliance

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