This Valentine’s Day, come prepared with a token of your affection for that special someone. It’s the thought that counts, but a gift is always a classy move, no matter how much you spend. If you’re looking for ideas, scroll through our guide to this year’s 25 hottest Valentine’s Day gifts for your wife, girlfriend, pal, or even your mom or daughter. E-commerce expert and founder of the shopping app OuiShopp Carolyn Bosco helped us choose these gift picks for 2023.

The first thing she’s noticing is uplifting gifts from friends and family “that lean toward self-care and beauty products such as face masks, lipsticks, mini perfume kits and even fitness accessories,” Bosco says. “We’ve also noticed an uprise in home details, such as candles and coffee table books.” As for big-ticket items, jewelry, robes, and handbag purchases are trending.

Another theme emerging in Valentine’s Day shopping is thoughtful gifts that last beyond February 14. “I can see people intertwining a sense of self-love within gift giving,” says Bosco. “It’s really nice to see because these types of gifts give more than just the item, they give a mood and experience that can keep on giving!”

Read on and find out which gift might be best for your valentine. We’ve got some stunners!

This gold bracelet is definitely a solid pick — who wouldn’t love those tiny hearts? This gold vermeil (a sterling silver base coated in 24k gold) is an affordable yet special option at $145, but if you want to splurge, it’s also available in 14k yellow, rose or white gold for $1,075. “This is a great option when you want to get nice jewelry that’s heart-warming without breaking the bank!” says Bosco.

“My mom loved it!” proclaimed one happy buyer. “It’s a great piece that can be worn alone or stacked with other bracelets. It’s a great gift for someone who has everything :)” We agree.

These cute sunnies are more than just eye-catching, they also feature blue-light-blocking, 100% UVA-UVB protection. And the lenses are scratch-resistant! “They do their job and they’re adorable!” raved one Walmart reviewer.

A teddy bear is a sweet and sentimental gift for your gal, and it’s especially adorable for a child or teen. Who could resist Philbin’s soulful eyes and soft fur? You’ll want to sneak in a snuggle with this guy. Gund’s Philbin bear comes in choco or beige colors and is available in 12-inch or 18-inch sizes. And he’s ultra-popular with over 13,000 Amazon reviews averaging five stars! “This teddy bear is by far the softest, most snuggly stuffed animal I have ever owned!” raves one Amazon shopper. “Having this bear helps me sleep better, and it always brightens my day to see the bear sitting at the top of my made bed.”

Like all of Our Place’s popular kitchen products, the Oven Pan is a versatile piece. Use it in the oven or as a griddle on the stovetop. A reusable oven mat (that replaces parchment paper) is included, which is a nice touch. Available in seven chic colors, including Valentine’s Day-ready Spice (warm pink), Sage, Blue Salt, and Lavender.

If your gal always has her nose in a book, pick up this hot new release. Former besties Cass and Syd are preparing for adulthood but take a detour to follow a band – which Cass’ mom was in – on the road. Your valentine will devour Kate Sweeney’s beautifully-written modern love story.

Interior designer Athena Calderone is behind this beautiful piece, inspired by ancient forms. The Rosa wine cooler is an elegant gift for the gal who loves entertaining, or just a glass of wine to unwind at home.

“The alabaster is lovely and my friend was excited to receive such a beautiful gift,” writes one satisfied buyer.

The message and design on this sweatshirt are just so perfect for Valentine’s Day! We love the slouchy, crewneck style and the cotton and polyester fleece blend will keep her warm in February and beyond. The retro design is also available as a long-sleeved shirt or t-shirt. “I absolutely love my shirts,” wrote one Etsy reviewer. “I have purchased from this shop several times and the quality is always awesome. I love the attention to detail and the original designs!”

“This bouquet is super uplifting!” says Bosco. Blooming with roses, Ruscus, Hypericum berries, and Cocculus, the Verona bouquet is indeed a pick-me-up. And to add extra romance, it’s named after the city where Shakespeare’s Romeo and Juliet takes place.

Add a vase for an extra $12 to $30 or even send candy or snacks with your package thanks to Urban Stems’ convenient ordering options. As for size, go with the classic or bump up to double ($129) or triple ($184) size, depending on your budget.

Chilly February is perfect slipper weather. Grab her this adorable pink pair and warm your valentine’s heart (and feet). The pink Dearfoams boast a comfy, memory foam insole and fluff for days! Available in small ( 5-6), medium (7-8), large (9-10), and extra-large (11-12) sizes. These tend to sell out quickly so buy yours ASAP.

Your favorite valentine can get in the mood for love with Olive & June’s heart-themed nail set. The Instant Mani includes 42 nails in 21 sizes so she can get the exact right fit. Non-toxic and non-damaging (but very effective) glue helps the set stay put for up to seven days. Bonus: the nails are Made from 94% post-consumer recycled materials.

Do you and your lady have your own theme song? Well, maybe you should! If that sounds like a fun activity, check out this book. A spinoff of the popular journal Me, You, Us, this version focuses on love. What a perfect Valentine’s Day idea! Illustrated pages highlight activities and exercises to do with your partner, which can provide an entertaining night in. “The book is fun to do for a low-key date night spent inside,” said one Amazon reviewer.

Forget that scratchy, synthetic lingerie this Valentine’s Day. Women want soft, breathable cotton! Bonus: Pact’s briefs are Fair Trade compliant and eco-friendly. Now that’s sexy. And comfort doesn’t have to mean frumpy; Pact’s High Cut Briefs are on-trend and “cheeky.” Pick a fuchsia leopard or red floral pair, especially for Valentine’s Day. “Cute, comfy, flattering,” wrote a happy Pact customer. “These underwear check all the boxes.”

BaubleBar offers quite a few pairs of Valentine’s Day-themed earrings, including this cute Mickey and Minnie pair. The gold-tone and enamel studs show Minnie smooching her forever love. They’re equally at home on date night or girls’ night, so these earrings make a fabulous Galentine’s Day gift!

Start conversations and dive in with your date with 400 Let’s Get Deep cards. There are three levels of intimacy: Ice Breaker, Deep and Deeper cards so you can cover all the bases. For two or more adult players. “This is fun because it encourages bonding and something to do on a night in,” says Bosco of this Valentine’s Day gift idea. Let’s Get Deep is a gift and a date night all in one — what a great value!

If your Valentine hasn’t tried Rothy’s yet, we suggest these flats. And if she has a pair already, then she probably loves them so it’s still a great idea! Especially in the comfort shoe brand’s latest color, Bright Red.

These bad boys have over 26,000 great reviews like this one: “Best shoes ever. So many compliments.” She continued: “I knew about the quality of the Rothy’s shoes but let me tell you how chic they are. If you are like me, you wouldn’t want to compromise your style for comfort. Well, with these shoes, you don’t have to.”

Add some luxury to her nighttime routine with this popular satin sleep set. Customers are loving the satin pillowcase, eye mask, and scrunchie. “They’re incredibly soft and silky, the fabric feels so nice on my skin! They stay cool which is nice on warm nights,” raved one Walmart buyer.

Did you know that satin pillowcases are great for hair? “I honestly feel like the pillowcase and has made my hair so much softer and less tangled, and my skin is so much clearer as well,” raves another Kitsch fan.

If you’d love to gift your lady some jewelry this Valentine’s Day but don’t have deep pockets, take a look at this JTV piece. Pink Morganite simulate and cubic zirconia have all the bling of their pricier counterparts at a fraction of the cost. The band is 18k rose gold over sterling silver, another cost-saving feature. The ring is a top-rated product at JTV, as evidenced by this customer’s review: “I love it! After 46 years of marriage, I finally found the perfect engagement ring,” she wrote. “So pretty and delicate, but with a large Morganite solitaire. Simply gorgeous!”

You’ve got to feel these dreamy pajamas to believe them! Made from 100% silk, which is naturally moisture-wicking and hypoallergenic, this gorgeous charmeuse is also certified as free from harmful chemicals. If you want to add an extra special touch, monogramming can be added for an additional $25. Available in navy, violet, and white, pajama sizes range from XS to XXL.

“I wear it to walk my dog because it is so pretty,” said one five-star reviewer.

The lips get a lot of attention on Valentine’s Day — rightly so! Give the gift of TLC with St. Ives’ new Juicy Watermelon Lip Scrub. It smoothes and soothes dry, chapped lips so your valentine can pucker up with pride. Made from 100% natural sugar, this lip scrub exfoliates and moisturizes with antioxidants and vitamins. And the price point means you can gift the whole gang! Bonus: it leaves behind a hint of pink, making lips appear naturally flushed.

This sweet pink notebook checks all the boxes: convenient, useful, and adorable. “This is a great one and it would be fun to include some writing prompts in a card with it,” says shopping expert Bosco. The notebook features 160 interior pages and gold wire-o binding to ensure it lays open flat. Bonus: If your lady’s a lefty you can opt for left-handed orientation! Coral ink letter-pressed name, date, and subject lines on the cover keep things organized. And while you’re visiting Shorthand Press, check out their awesome selection of romantic cards.

These soothing eye stones are truly amazing at refreshing tired eyes, thanks to ancient Finnish stone. The cool rings provide instant relief for allergies, screen strain, or general puffiness. Orbits Eye Stones make a unique gift for anyone on your list this year, especially anyone who could use some self-care.

“These are absolutely amazing. Bought them on a whim for myself and two friends we all love them,” wrote one Uncommon Goods reviewer. “Almost instantly receives eye strain and headaches. They don’t really stay in my eyeballs but I just hold them and it’s fine. We all really love them.”

Charlotte Tilbury’s Pillow Talk lipstick has swept the globe thanks to its universally-flattering pink hues. This set features travel sizes of a lip liner, lipstick and eyeliner, plus a full-size Eyes to Mesmerize Cream Eyeshadow. If she already has Pillow Talk, she’s sure to love this set that she can take on the go. If she hasn’t tried Pillow Talk, even better!

She’ll likely be as delighted by your on-trend pick as this Sephora fan: “I don’t know how it took me so long to purchase this. I was not a lipstick girl and now I can’t live without this lip pencil and lipstick combo. Beautiful natural color!”

Even the names of these Love Potion truffles are romantic: The Gatsby (Grand Cuvee Champagne, Dianthus petal, and dark chocolate) and Daisy (white chocolate, Piper Heidsieck Rose Sauvage, and rose water). But it doesn’t have to go to a love interest! “Love this for someone you want to gift something small to, like a bestie or sister,” remarks Bosco.

Inside the hot pink Vosges box you’ll find 3 of each type to devour this Valentine’s Day. And they taste just as good as they look! “These are magnificent truffles,” wrote one satisfied customer on the Vosges site. “The dark chocolate is rich, the texture of the ganache is perfect, not too heavy. And you can really taste the champagne.” Vosges recommends you eat each truffle in two bites. The first bite introduces you, and in the second, immerse yourself in the chocolate. Sounds good to us!

Everyone loves a personalized gift: it shows you were thinking of the recipient. This 9-ounce natural soy wax blend candle will burn for up to 50 hours. Choose the names and font for the label, and opt for her favorite scent. Options include Apple Harvest, Cinnamon

Vanilla, Clean Cotton, Sea Salt + Orchid, or White Sage + Lavender.

The white anatomical heart design is subtle enough to display all year, but this resin vase is the perfect place to display Valentine’s Day flowers. If your special someone enjoys fresh flowers — who doesn’t? — or decorating for holidays, this makes a lovely gift. Measuring 6.3 inches tall it’s a festive accent piece for a mantle, table, shelf, or desk.

The reviews quoted above reflect the most recent versions at the time of publication.