#TAG Heuer Connected Calibre E4 comes with a full-day battery and a deal to knock down its price a bit

Tag Heuer is a name that has always been associated with luxury. It’s just one of the many names true-blue horologists know in their hearts. For ordinary watch users, the brand is just expensive.

But with tech enthusiasts, TAG Heuer has a new image. The name represents a connected smartwatch that blends traditional Swiss watchmaking with modern technology. The company has been releasing smartwatches the past few years already and each model has come out to prove more than just the avant-garde look TAG Heuer offers. A luxury watch with modern functionalities can be the ultimate timepiece. Not all designs may pass the condescending eyes of watch lovers but we’re certain regular consumers will love this.

Designer: Tag Heuer

The TAG Heuer Connected lineup delivers traditional-looking watches that are bigger in size, housing powerful features and specs. The latest model introduced in the market—the TAG Heuer Connected Calibre E4–is definitely top caliber. It’s already the fourth generation Connected watch from the company as it continues with numerous improvements and refinements to achieve a product that delivers.

The TAG Heuer Connected Calibre E4 features a new 42mm case design. There is also a slightly bigger 45mm version. Compared to the older models, the stainless steel case model has been refined a bit to improve the user experience. The crown is larger for easier grip and interaction with the other functionalities.

Like a traditional watch, it has pushers but instead of controlling the chronograph, they control other mechanisms. They are more refined and more set on the case. This design actually extends to the lugs, resulting in a more lightweight feel on your wrist and better ergonomics.

The TAG Heuer Connected Calibre E4 42mm is a new size option. It’s the same with the 45mm variant with the bigger crown, stainless steel material, refined pushers, and elegant finishes. Only the 45MM model will come with a black DLC treated titanium case. It makes the watch look and feel more sporty. The 42MM model also won’t feature a ceramic bezel so don’t be surprised if the smaller watch looks more elegant and cleaner.

For fitness enthusiasts or those who want to start living a healthy lifestyle, the TAG Heuer Connected Calibre E4 comes with guided workouts. This feature doesn’t even need any compatible device like a laptop or TV as the programmed workouts are right there on your wrist. You simply look at the small screen and follow the exercises with pre-set animation and length.

The watch will directly guide you to do the correct movement and form for every exercise. It will also prompt you to do the next workout or form by vibrating. You can take advantage of the sports app to enter your own routines. This will be helpful for those with custom workouts whether on the 42mm or 45mm model. Of course, the Wear OS by Google makes the smartwatch more powerful. With access to the Google Play Store, you can download more wearable apps from the  Google Play Store.

The TAG Heuer Connected Calibre E4 comes with a new charging stand. The new design of the charger allows a clutter-free desk or nightstand. It makes for a classy watch stand—as if you’re looking at the window display of your favorite watch store. The smartwatch can still display the time with a dimmed brightness. It also keeps the wearable device in place, thanks to the four integrated magnets in front.

The previous TAG Heuer smartwatches have already proven to be more than just eye candies. The screen has been improved with better visibility especially under direct sunlight. An almost full-day battery can be expected for the larger model. To give you a picture, it can last for a whole day packed with activities including a couple of hours of walking, an hour of running, and five hours of golf.

The smaller 42mm model’s battery can also last a full day including wellness and an hour of running. The watch now comes with an altimeter so it can measure the altitude of a user’s location. To complete the look, you can choose the strap you want. It can be leather for a classic timepiece look and feel. You can settle for a rubber strap in your favorite color if you want a sporty look. A steel bracelet is also an option.

If you own a previous TAG Heuer Connected watch, you can join the brand’s trade-in program to get the latest Connected Watch Calibre E4. You will be asked to surrender your older watch and then receive credits that you can then use to purchase the newer model. The points or equivalent amount will be taken off the $2,600 starting price.