#Starbucks adds Impossible Foods breakfast sandwich to menu
“#Starbucks adds Impossible Foods breakfast sandwich to menu”
June 23, 2020 | 10:22am
Introducing the new Impossible™ Breakfast Sandwich. Made with an @ImpossibleFoods plant-based sausage patty, aged cheddar cheese and a cage-free fried egg on artisanal ciabatta bread. It’s an unbelievably delicious start to your day. ☀️
US Only pic.twitter.com/t88iAL72Ai— Starbucks Coffee (@Starbucks) June 23, 2020
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The java giant added a sausage egg and cheese sandwich on Tuesday that uses a plant-based sausage patty from Impossible Foods.
The new Impossible Breakfast Sandwich — priced at $4.95 to $5.25 — is part of the Seattle-based company’s commitment earlier this year to offer more menu items that are environmentally sustainable.
Two drinks were also added to the summer menu — a cold brew coffee with cinnamon almond milk foam and a cold brew coffee with dark cocoa almond milk foam.
In April, Starbucks added Beyond Meat, a competitor to Impossible Foods, to its menus in China in response to a worldwide trend of consumers eating less meat. Starbucks already offers Beyond Meat items in Canada.
“Over the years, in response to customer interest, we have added plant-based milk alternatives such as soy, coconut, almond, and oat milk. We are thrilled to expand our plant-based menu into food with this new breakfast sandwich,” Starbucks chief sustainability officer, Michael Kobori said.
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