#Relevance of Word of Mouth Marketing for mobile apps

Get to know the importance of word of mouth marketing for promoting mobile apps.

Table of Contents

WORD OF MOUTH MARKETING: A BOON FOR YOUR BUSINESS

Word of Mouth marketing recommendations boost sales for your products and services; it is the most common purpose of this marketing form. Are you looking forward to expanding your business, then let’s have a look at this blog.

As a marketer, you have to focus on acquiring customers and the channels through which you can acquire them. This whole process involves a lot of planning and strategy in terms of costs and investments. In such a scenario, what shall be done is a big question?

Well, if you have a handful of loyal customers, you can make the most out of it. How? According to an intended survey, 92 % of the customers trust their friends and families’ recommendations. That is why Word of Mouth marketing is so important in strengthening the relationships with the existing customers and developing new ones. Although you cannot force the customers to promote your brand, you can certainly encourage them.

Read this blog to know more about how to uplevel your business with Word of Mouth Marketing.

WORD OF MOUTH MARKETING: PEOPLE NEED SOCIAL PROOF

People now no longer trust ads; the statistics are the proof. More than 96 % of the users do not trust ads, but they trust other people, such as the other people’s recommendations. They trust the products and services which have social proof. Word of mouth marketing reflects the wielding power of social proof.

There are so many companies that promote Word of mouth marketing, such as Amazon in e-commerce marketing. There is Glassdoor for workplace reviews, a trip advisor for the reviews of the traveling arenas, and much more. All these companies prove that the recommendations and reviews matter a lot.

Amazon even has a physical store where they sell products with more than 4-star ratings, this fact itself shows the importance of Word of mouth marketing recommendations.

Types of Word of Mouth Marketing :

There are two types of Word of mouth marketing – One is organic, where people talk about your brand without any effort done from your side. In contrast, amplified Word of mouth marketing is when a company itself creates and launches a campaign to boost Word of mouth marketing.

WHAT IS THE POWER OF ONLINE WORD OF MOUTH MARKETING

The power of Word of Mouth Marketing is inexplicable when it comes to fetching new customers, as well as retaining the existing ones. Below are some of the evidence that shows the rooted strength of WOMM recommendations and reviews for your businesses.

1. RELEVANCE OF REVIEWS :

The ratings and reviews play an important role in gauging the quality of your services. People like to hear more from their friends about a certain product rather than listening to a new brand. In Fact, the current pandemic scenario has led many brands to gain sales through the Word of Mouth Marketing recommendations specifically the gifting industry, fitness industry, and beauty industry have seen an upsurge.

2. FRIENDS’ AND FAMILY RECOMMENDATIONS :

More than 90% of people trust their friends’ recommendations before using a product, as stated above. People are risk aversive in nature, and they take risks in trying something new. Word of mouth recommendations can boost sales more than five times in comparison to paid advertisements.

3. USERS RECOMMEND WHAT THEY FIND UNIQUE :

Word of mouth marketing works naturally and effortlessly as people recommend the products or services they like. If a product is solving a problem relentlessly, it becomes the talk of the town. More than 50 % of the users make recommendations at least once a month and work best among youth and adults.

Note: Word of mouth marketing’s main goal is not to acclaim popularity amongst the people but to claim the users’ and customers’ trust.

4. THE POWER OF ONLINE REVIEWS :

If your brand services are good, it will surely get good reviews, and your customers will further recommend it more. More than 90% of people trust online reviews and read more than ten reviews about a business or a product. More than 70% of consumers believe that if they read a positive review about a brand, it increases their trust in that brand.

5. THE STRONG FAITH OF MARKETING EXECUTIVES :

Most of the marketing practices focus on accumulating more and more customers rather than connecting with the audience. The stats themselves showcase the importance of Word of mouth marketing. More than 87% of marketers believe in Word of mouth marketing as the most effective marketing form, even more than social media marketing. But still, many marketers do not know how to master this art. They focus more on marketing rather than the product.

HOW TO BOOST WORD OF MOUTH MARKETING FOR YOUR BUSINESS

You can boost the word of mouth marketing recommendations to create a solid marketing strategy and a space in people’s hearts. People like to experience new and interesting things. Below are some of the catchy tips to increase the demand for your brand.

1. User-generated content :

A great way to promote your brand is to let customers promote themselves. User-generated content lets you do so effortlessly. Recently Starbucks created a buzz through the “ doodle art campaigns” where customers submitted their designs which Starbucks turned into templates for mugs.

The challenge worked wonders as STARBUCKS knew that their customers would recommend the “doodle art campaign” to their friends and families. The contest brought more and more people back to the website to check their status and votes given by their friends. The content will boost your brand more reliably as the people create it.

Another way to promote your brand is to share testimonials, reviews, before and after stories, success stories of the customers etc.

2. Guerrilla marketing

Guerrilla marketing helps you add an entertainment factor or an “X factor” to your marketing campaigns. The main goal is to fetch the attention of the users by taking advantage of any current situation. The goal is to add a surprising element in your strategy to generate a buzz.

How to make guerrilla marketing more effective :

The content must have an element of surprise.
It must align with the core values of your brand.

For example – You can create viral videos on social media platforms. Creativity is the key element in this form of marketing. A creative landing page or instilling ideas of treasure hunts for your products so that people find it exciting to find the product. Reward them in return to boost their confidence in you.

3. Referral programs :

The referral program is another excellent tool to boost Word of mouth marketing recommendations. For example- Airbnb created a “REFER A FRIEND PROGRAM” to upgrade their business. They gave every new member a code to refer to their friends and get 25 dollars off on their first stay.

The best part of the referral programs is that it adds value to both the parties – referral and referrer.

Following are the three rules for referral programs :

It shall have a valuable incentive.
Referral programs should be easy to implement, such as simple codes.
Communication shall be clear and compelling between the brand and customers.

WHAT ARE WAYS TO GENERATE WORD OF MOUTH MARKETING

If you want to expand your business and want more customers reaching your brand, you need to create a buzz that goes viral. However, there is no stringent theory behind it. Still, you can follow some ways to turn your customers into brand advocates.

Exceed your customers’ expectations: If you want to make out a name for your brand, you need to serve customers beyond their expectations. Engage them with the best of customer service, so that they can turn from customers into raving fans. It is not just about giving gifts and promotion but communicating them in an interactive way is what works wonders.
Incorporate a WOW factor: Simply satisfying a customer won’t create a buzz about your brand, but incorporating a WOW factor will surely do. Make sure you create a delightful experience for the customers. For example – You can provide them with a unique product unboxing experience that brings a smile to their faces.
Prompt customers to leave reviews: Allow your users to leave reviews on your page or link with social media buttons so that reviews can be shared on the other social media platforms as well. Rather than putting up the reviews manually, allow them to give ratings as they leave a deep psychological imprint on the customers’ minds.
Set goals for Word of Mouth: Strategize and create targets for the number of referrals you want to earn in a month. Set similar goals for the revenue and number of leads you want to achieve. Accordingly, create strategies.
Promote business through PR: Public relations is a great way to be in the public’s eyes. You can develop relationships with radio stations, big brand influencers, and journalists who can further promote your brand. Give them timely information about the developments and your future plans as well.

CONCLUSION

Word of mouth marketing works well when you are deciding to upgrade your business. Your brand’s reputation matters the most, and you must know how to create positive experiences for the customers so that your brand does all the talking. At the same time, your loyal customers can share it with their acquaintances. Instill a creative streak in your strategies so that you can add value to a customers’ life.

Author Bio:

Shivani Goyal

Shivani is a content writer at InviteReferrals, which provides referral marketing software that allows businesses to attract new customers from existing customers through referral campaigns.

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