PlayStation Stars to close as Sony Interactive Entertainment evaluates future loyalty program efforts

Sony Interactive Entertainment will end the PlayStation Stars loyalty program fully on November 2, 2026, the company announced. The program will no longer accept new members starting today, and there will be no new campaigns from July 23.

“Since launching the program [in 2022], we’ve learned a lot from evaluating the types of activities our players respond best to, and as a company, we are always evolving with player and industry trends,” said Sony Interactive Entertainment vice president of Network Advertising, Loyalty, and Licensed Merchandise Grace Chen. “Through this evaluation, we have decided to refocus our efforts and will be winding down the current version of PlayStation Stars. We will continue to evaluate our key findings from this program, and are looking into ways to build upon these learnings.”

Here are some key happenings as these changes take effect:

• Starting today, PlayStation Stars will no longer accept new members for this version of the program.
• If members choose to cancel their PlayStation Stars membership starting today, it will not be possible to rejoin this version of the program, and members will lose all earned Points.
• Current PlayStation Stars members can still earn Digital Collectibles and Points, and level up their status until July 23, 2025 at 7:59 a.m. PT / 3:59 p.m. BT / 11:59 p.m. JST. After this date, there will be no new PlayStation Stars Campaigns available, or any additional rewards or status benefits to earn.
• This version of the PlayStation Stars program will fully end on November 2, 2026 and current PlayStation Stars members can continue to redeem Points as long as their Points don’t expire before then.

It should be noted that PlayStation Stars members will still be able to access their Digital Collectibles even after these changes take effect.

“We want to thank all of our players for supporting PlayStation Stars since the launch in 2022,” Chen added. “As we explore new ways to evolve our loyalty program efforts for the future, we’ll continue to celebrate all of our players through the various community activities we have planned.”