#OpenAI’s growing list of partnerships

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Brands partnering with OpenAI will likely gain an unfair advantage – in the form of featured content and citations – in ChatGPT.

OpenAI has announced 30 significant deals with tech and media brands to date, including three in the past week with Vox Media, the Atlantic and the World Association of Newspapers and News Publishers.

Now there’s an easy way to keep track of them all: the OpenAI Partnerships List from Originality.AI.

Why we care. These partnerships will undoubtedly lead to greater discoverability in OpenAI products – think: featured content and citations (links) in ChatGPT. As we’ve seen from the Google-Reddit deal, brands with partnerships tend to get favorable placement, which is good news for those with such deals but bad news if you’re competing against them.

The content deals. Brands that sign on with OpenAI will be discoverable in OpenAI’s products, including ChatGPT. OpenAI will also use the content from these brands to train its systems.

The 30 deals. So far, OpenAI has partnered with:

American Journalism Project
AP (Associated Press)
Arizona State University
The Atlantic
Atlassian
Axel Springer
Bain & Company
BuzzFeed
Consensus
Dotdash Meredith
Figure
Financial Times
G42
GitHub
Icelandic Government
Le Monde
Microsoft
Neo Accelerator
News Corp
Opera Press
Prisa Media
Reddit
Salesforce
Sanofi & Formation Bio
Shutterstock
Stack Overflow
Stripe
Upwork
Vox Media
World Association of Newspapers and News Publishers (WAN-IFRA)

ChatGPT Search. While rumors of a ChatGPT Search product have quieted for now, we have already seen ChatGPT more prominently feature links in its answers. And we know OpenAI CEO is interested in creating Search that is much different than Google.

These deals could have even greater implications later because these brands will have an unfair advantage should ChatGPT Search become a viable Google alternative.

About the author

Danny Goodwin

Danny Goodwin has been Managing Editor of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

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