#Netflix Apologizes for Inappropriate Cuties Poster Following Huge Online Backlash
“#Netflix Apologizes for Inappropriate Cuties Poster Following Huge Online Backlash”
Cuties focuses on eleven-year old Amy, who lives with her mom, Mariam, and younger brother, as she waits for her father to rejoin the family from Senegal. Amy is fascinated by disobedient neighbor Angelica’s free-spirited dance clique, a group that stands in sharp contrast to stoic Mariam’s deeply held traditional values. Amy wants to be a part of the group and ends up joining them. Netflix’s original synopsis talks about the underage girls and a sexually explicit dance move. You can read that portion of the now-updated press release below.
— Youssef Disla (@YoussefDisla) August 20, 2020
“Amy, through an ignited awareness of her burgeoning femininity, propels the group to enthusiastically embrace an increasingly sensual dance routine, sparking the girls’ hope to twerk their way to stardom at a local dance contest.”
I saw the French film poster for this film and thought it looked empowering for young girls. I haven’t seen it so I don’t know but the Netflix photo definitely gives off a different vibe and it’s a shame if it misrepresents the true spirit of the film. #cuties#mignonneslefilmpic.twitter.com/HCPH3eQzsY
— Claire Gilmour (@EnglishClaire) August 20, 2020
Talk of 11-year old girls “twerking” in the official Netflix synopsis set off outrage across social media, which got even worse when the first poster was released. The Cuties poster features the young girls in various suggestive dance poses, including the aforementioned twerking. More than one Twitter user has called the poster “disgusting,” while others have stated, “Netflix really messed up here,” in various ways. These are some of the more tame responses to the promotional material, as it gets pretty NSFW on Twitter.
In response, Netflix apologized. “We’re deeply sorry for the inappropriate artwork that we used for Mignonnes/Cuties. It was not OK, nor was it representative of this French film which won an award at Sundance. We’ve now updated the pictures and description.” The new poster for the movie seems to be a step in the right direction, but there are still thousands calling on the streaming service to pull the movie completely. For now, it looks Netflix intends to release Cuties on September 9th, though that might change in the coming weeks.
Cuties has been praised by critics for tackling the difficult subject of young womanhood. It currently has an 82% Fresh Rating on Rotten Tomatoes, though there are many people who have problems with the movie that extend well past Netflix’s promotional campaign. As for who made the controversial poster, the streaming service has not revealed if it was done by them or an agency. You can check out the trailer for Cuties above and see the apology below, thanks to the Netflix Twitter account.
We’re deeply sorry for the inappropriate artwork that we used for Mignonnes/Cuties. It was not OK, nor was it representative of this French film which won an award at Sundance. We’ve now updated the pictures and description.
— Netflix (@netflix) August 20, 2020
PULL THIS SHIT!!!!!!! It is NOT okay!!!!
— ArleneExotic ?? (@lele_htx_) August 20, 2020
who is this movie for?? ppl are saying it’s rated mature, so it’s definitely not for kids.
— #blm Alexis ?️? (@bkobmila) August 20, 2020
Its literally a movie about 11 year olds twerking… what pedo at netflix made this?
— ?? ?Lotuxi? ?? (@Lotuxi) August 20, 2020
Artwork? I do not give a f**k what awards your pedo movie got. You cannot comment on whether or not your support pedophilia? pic.twitter.com/JhwXBR80SL
— Carmine Sabia (@CarmineSabia) August 20, 2020
changing the description wont change what is on screen. if the original description was accurate, the whole thing needs to burn
— waluigi (@YourDadWaluigi) August 20, 2020
It’s not just the artworkThe whole movie is not ok
Cancel it
Put it in the trashhh
— Danish is procrastinating.???? (@Doonishsan) August 20, 2020
the movie is ironically is about how pageants hyper sexualize girls, so i don’t think we should not show the movie
— Comrade Toguro (@ComradeToguro) August 20, 2020
It should be taken off of your platform Immediately! The sexualization of children is not “art” nor is it classified as “freedom of expression”. This is disgusting & disappointing! Protect these children! STOP exploiting them!
— Denim Richards (@DenimRichards) August 20, 2020
Your film is Islamophobic.
— Cernovich (@Cernovich) August 20, 2020
Topics: Cuties, Netflix, Streaming
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