#Microsoft makes Copilot available to all advertisers
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Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation capabilities.
Why we care: Microsoft touts CopIlot as a way for advertisers to save time on routine tasks, focus on strategic decision-making and improve overall performance. We’ll be watching closely to see whether these claims are actually true for advertisers.
What’s new. Copilot offers several AI-powered capabilities within the ad platform, including:
- Natural language conversational chat to get answers and synthesize info.
- Recommendations for ad creative assets like images and copy.
- AI-generated images and other assets on demand.
- Integrated throughout the platform UI and workflows.
What it looks like. Here’s a screenshot of what it looks like in the Microsoft platform:
And what Copilot looks like answering a question about campaign performance:
What’s next: An upcoming pilot will allow advertisers to use Copilot to summarize the performance of specific ad campaigns via chat automatically.
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
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