Meta adds dynamic overlays to Advantage+ Catalog ads
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Catalog ads now support dynamic overlays – sticker-style labels that highlight prices, discounts, and free shipping.
Meta introduced a small but potentially powerful tweak to its Advantage+ Catalog campaigns: dynamic overlays.
Advertisers can now add price, discount, and shipping labels directly onto product images – styled like stickers – to make promotions pop in the Facebook Feed.
How it works. You’ve got four label options now:
- Current price.
- A strikethrough sale price.
- Percentage off.
- Free shipping.
You can turn each on or off, style them how you want, or let Meta choose what performs best.
Each overlay can be toggled on or off, and you can customize the look – or let Meta decide what to show based on performance signals.
The big picture. It’s a subtle update, but one that could meaningfully improve ad performance. In a crowded feed, a well-placed price tag or discount badge could be the scroll-stopper that drives a sale.
Why we care. While the feature isn’t entirely new (previously known as “labels”), this update gives advertisers more flexibility and control. It also taps into Meta’s AI to automatically show the most relevant offer, helping campaigns stand out and potentially convert better.
About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
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