#Nigo and Kid Cudi connect on “Want It Bad”

Kid Cudi and Bape founder Nigo have joined forces on a new song titled “Want It Bad.” The Pharrell-produced track is the second to be taken from Nigo’s upcoming project I Know Nigo after A$AP Rocky collaboration “Arya.”

Nigo founded A Bathing Ape in 1993, launched Human Made in 2010, and collaborated with Uniqlo and Louis Vuitton after selling Bape to a Hong Kong conglomerate in 2011. The Japanese multi-hyphenate has always been a designer first, but he had a strong run of albums in the first decade of the new millennium, both on his own and with his Yokohama-based rap group, Teriyaki Boyz. I know Nigo, his first solo album since 2005’s Nigo Presents: Return of the Ape Sounds, is due March 25 via Victor Victor Worldwide/Republic Records.

Kid Cudi’s most recent release is 2020’s Man on the Moon III: The Chosen. Last year he suggested that he will release two albums in 2022, including Entergalactic, the soundtrack to an upcoming animated Netflix series . Away from music he appeared in Oscar-nominated Don’t Look Up and will soon be seen in the upcoming A24 horror movie X.