#LinkedIn launches enhanced audience insights and predictive analytics
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The Media Planning API offers deeper insights into a campaign’s expected reach and ROI, enabling data-led decisions for better optimization.
With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget.
Why we care. A clearer understanding of a campaign’s potential performance enables more informed, data-driven decisions on the optimal media mix, timing, and frequency for achieving the best ROI.
Audience insights: LinkedIn’s Media Planning API provides detailed data on user demographics, job roles, industries, and online behaviors for more precise ad targeting.
Budget allocation: Media Planning API can also be used to identify your most effective advertising strategies so that you can allocate budgets appropriately and maximize ROI.
Planning capabilities: Agencies can integrate LinkedIn’s data with their own tools and analytics for more strategic and informed media planning decisions.
Accessibility. If you’re interested in accessing LinkedIn’s Media Planning API, you will need to contact your agency development lead or LinkedIn sales representative.
What LinkedIn is saying. Lynn Bader, Senior Director, Agency Development & Global Marketer Education, said in a statement:
- “With media planning on LinkedIn, agencies can not only optimize their advertising strategies but also demonstrate the value of these strategies.”
- “This ability to showcase tangible results is often the key to securing increased investment in specific platforms.”
- “By providing concrete forecasted data on how different scenarios and strategies perform, our API empowers agencies to make a compelling case for their media choices.”
Deep dive. Read LinkedIn’s announcement in full for more information.
Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.
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