#Kendrick Lamar Smashes Apple Music Streaming Record Thanks To 'Mr. Morale & The Big Steppers'
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“Kendrick Lamar Smashes Apple Music Streaming Record Thanks To 'Mr. Morale & The Big Steppers'”
The anticipation that mounted over the last five years has resulted in some big numbers for the Compton-bred MC. According to Apple Music, Kendrick’s fifth studio album has smashed the record for first-day streams. As they explained in a tweet, “Shout out @kendricklamar. K-Dot’s Mr. Morale & The Big Steppers had the most first-day streams for an album released so far in 2022.” The platform, however, didn’t release specific details regarding the exact numbers.
Shout out @kendricklamar.
K-Dot’s ‘Mr. Morale & The Big Steppers’ had the most first-day streams for an album released so far in 2022.https://t.co/Abap1ayEtY pic.twitter.com/paCc9HyykQ
— Apple Music (@AppleMusic) May 14, 2022
Kendrick Lamar is no stranger to breaking records. In 2017, DAMN. debuted at No. 1 with over 600,000 total album-equivalent units sold in its first week and became the seventh best-selling album of the year. The Grammy Award-winning project was also certified 3x-platinum by the Recording Industry Association of America (RIAA) less than a month after its release.
In 2020, Good Kid, m.A.A.d City became the longest charting Hip Hop album ever, spending over 400 weeks (or eight years) on the Billboard 200. A year prior, Kendrick’s contributions to the Black Panther soundtrack earned him, Top Dawg Entertainment founder Anthony “Top Dawg” Tiffith, Sounwave and SZA a Best Original Song nomination for the soundtrack’s lead single “All The Stars,” the first time a rap song for a superhero film or song for a superhero film in general has earned the nod.
Kendrick recently announced he’s taking Mr. Morale & The Big Steppers on the road. Appropriately titled The Big Steppers Tour, the 65-date run kicks off on July 19 in Oklahoma City, Oklahoma and wraps up in Australia in December.
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