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#Joe Biden turns to Instagram Live, celebrity chats to engage voters

#Joe Biden turns to Instagram Live, celebrity chats to engage voters

July 6, 2020 | 9:04am

The Biden campaign is launching a new initiative today that will enlist celebrities for Instagram Live chats with members of the presumptive Democratic nominee’s team, according to a report.

The initiative, called #TeamJoeTalks, will draw on celebrities’ Instagram followers to help discover and engage with potential voters as the country remains on partial lockdown.

“They all have audiences that we are tapping into. People are still at home, living on their phones,” Adrienne Elrod, who joined Team Biden in June to manage high-profile supporter outreach initiatives, told Axios of the effort.

The first event as part of the campaign will take place Monday with actor Misha Collins, whose Instagram boasts more than 4.2 million followers.

Collins will interview Biden senior adviser Karine Jean-Pierre, which he confirmed in a tweet promoting the event Monday.

“Monday @ 3:30 PM ET, I’ll be LIVE on Instagram with @JoeBiden’s senior campaign advisor @K_JeanPierre for a sneak-peek into the future of America. (We’ll also admit our weird COVID hobbies.),” he wrote on the social media platform, where he has 2.8 million followers.

Actors Bradley Whitford and Debra Messing, as well as celebrity chef Tom Colicchio and former presidential candidate Andrew Yang are all reportedly scheduled to host events in the near future.

Whitford will chat with former Georgia gubernatorial candidate Stacey Abrams about voting rights.

Team Biden’s goal, according to Axios, is to hold one Instagram Live event per day, for the rest of the month and beyond.

Events will be kept short, with the conversations planned to be as short as 20 minutes. Both the campaign and celebrities will promote the event beforehand, as well.

Since the coronavirus pandemic forced Americans into their homes in March, the Democratic presidential hopeful has been campaigning virtually from home, where he has appeared for interviews on news programs, late-night talk shows and virtual campaign events via home studio.

In a statement to Axios, the campaign said of the effort, “We are expanding our reach, tapping into our supporters’ networks and growing support for the Vice President’s message.”

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