#Influencer’s ‘Sex and the City’ apartment has TikTok in a tizzy
“#Influencer’s ‘Sex and the City’ apartment has TikTok in a tizzy”
But flaunting her 500-square-foot Upper East Side apartment while surrounded by hundreds of designer shoes and handbags, Allie Provost has become TikTok’s Carrie Bradshaw.
The lifestyle photographer and blogger has racked up more than 3 million views since posting a video tour — set to the jazzy “Sex and the City” theme song — in June of her pink abode: complete with display cases full of headbands and designer baubles, shelves of Chanel and Dior mini bags, a garment rack overflowing with colorful frocks and two 6-foot-tall wardrobes lined with candy-colored rows of shoes from designers like Jimmy Choo and Mia Becar. (At last count, she had 154 pairs.)
“I definitely wanted to play into the Upper East Side Carrie fashionista fantasy,” said Provost of her viral video. “It’s a nod to the queen.”
TikTok commenters took notice, with @savannahsteel writing, “I didn’t know Carrie Bradshow was on tik tok,” and @tarakellie posting, “Okay but this gives me SATC vibes and I’m living for it.” Or, as @rosieeposie put it: “Girl, Carrie Bradshaw who?”
Another commenter, @esanschaise, perfectly nailed Provost’s signature posh and preppy style; they asked, “Do you live in a Kate Spade ad??”
In fact, the 27-year-old, who grew up watching “Sex and the City” reruns in Birmingham, Michigan, earned her fashion bona fides working in retail sales for Kate Spade.
“That’s where I learned all things sequins, polka dots and bows,” Provost said, noting that she first studied finance at George Washington University in Washington, DC.
She moved into the apartment two years ago and enlisted interior designer Shannon Claire to help transform the space so that her fashion treasures doubled as home decor. In addition to decorating a wall with her collection of prim sun hats and mounting the accessories on the walls as if they were in a museum exhibit, Claire recommended storing extra items inside ottomans.
Provost described her style as “feminine, colorful, midcentury modern with a pinch of grandma chic.”
And just as Carrie was known for gallivanting around the city in a tutu, Provost thinks nothing of donning a tulle gown for a weekend brunch with her girlfriends.
“One of the great things about living in New York is you can get away with wearing whatever you feel like,” she said.
As for the commenter who watched her TikTok tour and wrote: “That’ll be $84,000 a month thank you,” Provost said she pays less than $2,800 for her pad.
She won’t reveal if there’s a Mr. Big in her life, but Provost said she does prep dates before bringing them back to her exceedingly girly jewel box of a home. “I always say, ‘I make a living on Instagram — you can get that eye roll out of the way now,’ ” she said.
Provost, who has more than 35,000 followers on Instagram (@allieprovost) and over 52,000 on TikTok (@allie.provost), has been at it full time for the last three years, since leaving a management job at Bloomingdale’s. She was primarily photographing campaigns for other influencers but said that her work “came to a screeching halt” because of the pandemic.
Since then, Provost has produced shoots for brands like high-fashion wholesale club Few Moda and preppy women’s clothing label Sail to Sable, all in her apartment. Besides selling her photos on her site, PretAProvost.com, she has started to collaborate with other bloggers at a distance.
And the influencer has learned something: While she loves Carrie’s style, she’s also moved on from the character’s flighty approach to life.
“When I was younger, I definitely thought I was a Carrie,” Provost said. “But now I think I relate more to Miranda as a strong woman focused on her career.”
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