#Google Ads tightens rules on Gambling Certification recertification
Table of Contents
Stricter recertification rules coming for Gambling and Games advertisers starting November 2024, with violations leading to immediate account suspension.
Advertisers with a Gambling and Games certification must undergo recertification if their business has significantly changed since their original certification.
Why we care. This update means that any significant changes to an advertiser’s product offerings, regulatory compliance, or licensing must be reported and could trigger the need for recertification. Failure to do so will be considered a serious violation, leading to immediate suspension of your Google Ads account.
The details. Material changes that require recertification include any alterations to products that don’t align with the original certifications, changes in compliance with regulations, or updates to licensing status.
However, changes to an advertiser’s address or payment methods are not considered material for this purpose.
Bottom line. Google is cracking down on compliance with its Gambling and Games policy. Advertisers in this sector must ensure their certifications are up-to-date to avoid severe penalties, including permanent account suspension.
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
If you liked the article, do not forget to share it with your friends. Follow us on Google News too, click on the star and choose us from your favorites.
If you want to read more like this article, you can visit our Technology category.
