#TikTok Creative Assistant now available in Adobe Express
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Advertisers no longer need to switch between platforms to access TikTok’s AI-powered virtual assistant when working on creatives.
This AI-powered virtual assistant, previously confined to TikTok’s Creative Center, offers users the ability to gain TikTok Insights on trending hashtags, brainstorm creative ideas, and even generate video scripts.
Why we care. The Creative Assistant add-on in Adobe Express minimizes the time and effort required when working across various platforms, making content creation more efficient and user-friendly.
No cost. If you’re not using Adobe Express yet but want to explore their Creative Assistant integration, you can access the new add-on for free through the desktop.
Creative Assistant explained. TikTok’s AI assistant was launched to help advertisers and content creators with:
- Increasing reach: If your brand aims to enhance its presence on TikTok, Creative Assistant can provide guidance on creative best practices, highlight top-performing trends, and offer tips to prepare your brand for success on the platform.
- Creative brainstorming: Creative Assistant allows your team to brainstorm content ideas based on both new and evergreen trends. It can also generate or refine scripts for your TikTok videos.
- Competitor research: Creative Assistant can analyze top-performing TikTok ads and popular hashtags using data from the TikTok Creative Center to provide competitor insights.
- Creative support: In addition to Creative Assistant, Adobe Express offers creative templates, Adobe Stock video and images, as well as editing tools, elements, and overlays tailored for TikTok-first content creation.
- Optimizing workflows: This integration eliminates the need for extra time, effort, and resources required to use different platforms for each stage of the creative journey.
Prompt ideas. If you’re interested in using Creative Assistant but are unsure how this feature can help you, TikTok has provided a few suggested prompts for you to experiment with:
- “Show me what’s trending on TikTok.”
- “Give me tips for making a high-performing ad creative.”
- “Show me some TikTok ad examples.”
- “Write some thought starters for my ad.”
Getting started. Creative Assistant is now accessible as an add-on for Adobe Express users worldwide in English on desktop. To access this feature, log in to Adobe Express, go to the add-on tab, search for “TikTok Creative Assistant,” and click add.
What TikTok is saying? TikTok said in a statement:
- “Over the past few years, TikTok and Adobe have helped brands seize a creative opportunity by building easy-to-use creative solutions.”
- “With the new Creative Assistant add-on, Adobe Express now supports your brand’s entire TikTok creation journey from ideation to launch.”
Deep dive. Read TikTok’s announcement in full for more information.
Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.
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