hololive Highlights VTubing’s Capability to “Transcend Dimensions” in New Branding Video

hololive has released a new branding video, showcasing its talents working alongside popular Japanese creatives. Fans can spot Hoshimachi Suisei, Houshou Marine, Kobo Kanaeru, Takanashi Kiara, and the ReGLOSS unit throughout the video.

The video is narrated by Iwami Manaka, who has voiced popular characters such as Akane Kurokawa from Oshi no Ko and Tohru Honda in Fruits Basket, among other anime roles. Familiar creators such as Tsumiki, Araki Yuka, HoneyWorks, Mumeixxx, and Sawamura Kirari also make an appearance during the trailer.

Alongside the digital release of the video, hololive also hosted the branding video on digital billboards as well as across their social media pages. The campaign aims to to highlight the capability of VTubers to “transcend both digital and physical dimensions.”

Previously, hololive released their campaign ‘The New Everyday Life is Right Beside You’ and focused on outdoor billboards showcasing talents engaging with people in real-life. Then in March 2024, the agency released a series of animated commercials focused on the message A new daily life is just around the corner.