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#Haysen Cheng Inks Deal With JUUICE, Drops Gucci Mane-Inspired ‘Iced Out Heart’

#Haysen Cheng Inks Deal With JUUICE, Drops Gucci Mane-Inspired ‘Iced Out Heart’

Haysen Cheng Inks Deal With JUUICE, Drops Gucci Mane-Inspired ‘Iced Out Heart’

JUUICE

Hong Kong rapper Haysen Cheng releases “Iced Out Heart,” his first single under Warner Music China’s recently launched JUUICE imprint. According to a press statement, the track is inspired by “Gucci Mane’s mixtape days.” Although not explicitly mentioned, Gucci Mane had a similarly titled track “Iced Out Bart” in 2015, which was directly inspired by his diamond-encrusted Bart Simpson chain.

“Iced Out Hart” highlights Cheng’s climb to the top, which has made him numb to outside noise and negativity. Rapping in both English and Mandarin, Cheng asserts his dominance as he harps on, “I got an iced out part where my heart used to be.”

Before signing with JUUICE, Haysen Cheng has been one of Hong Kong’s rising independent rappers. He gained wider recognition through hit tracks like “MACHETE” from his critically acclaimed 2019 mixtape Durags & Chopsticks. The music video for “MACHETE” was reposted by FirePanda, one of China’s most influential hip hop pages. Mixmag Asia also commended Cheng for having “one of the illest rap voices in the Asian game.”

JUUICE is the hip hop branch of Warner Music China’s label. In June 2021, the music label announced it would be expanding into Taiwan and Hong Kong. Alongside the expansion, Bohan Phoenix was named as its flagship artist.

Stream Haysen Cheng’s “Iced Out Heart” below:

Original reporting by Anisha Khemlani

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