#Google tests ‘highly rated’ call out for Local Services ads
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Google confirmed to Search Engine Land that the new feature may appear in various LSA verticals for some users.
As part of the experiment, when users input a local business query into the search engine, Google is now testing the display of a sponsored box featuring a selection of LSAs with top reviews in specific verticals.
The featured ads include a thumbnail image, reviews, opening hours, duration of service, local service areas, and a call button so that users can easily contact the business.
Why we care. If your business is recommended by Google and described as “highly rated,” it could boost consumer trust, giving them the confidence to get in contact and ultimately make a purchase. Beyond increasing conversions, this association may also contribute to boosting your brand awareness and reputation.
First spotted. The new feature, which is still in testing, was first spotted by Anthony Higman, CEO of online advertising agency Adsquire. He shared a preview on X:
What Google is saying. While some advertisers have observed this feature in certain verticals, Google has confirmed to Search Engine Land that it is currently an experiment. Depending on its performance, the call-out may potentially be extended to all advertisers in the future, or it might be discontinued. We will provide more information as soon as we have updates.
Deep dive. Read our article on Google’s new Nearby Events and Deal feature for more LSA news.
Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.
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