#Google performance reports updates how it counts clicks and impressions for job listing and detail pages
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No changes were made to Google Search, this is just a reporting change.
There were no changes to Google Search, there was only a change to how Google reports on these appearances within Search Console reporting. This change in reporting started on January 9, 2024.
What Google said. Google posted about this update here, that the change went into effect on Janaury 9th. Google wrote:
Search Console has changed the way it evaluates and counts impressions and clicks for job listing and detail pages. As a result, you may see an increase in clicks and impressions for your job pages. This increase doesn’t reflect actual growth, but rather that Search Console is more accurately reporting the number of impressions and clicks across the various job experiences in Search.
No changes to Google Search. Again, Google did not make any changes to how or where these job listings and detail pages show within Google Search. Instead this was just a reporting change in Google Search Console.
How do these metrics work. Google posted more details on this within its help documentation. You can read them over here.
Why we care. If you notice an increase in impression and click data for job listing and detail pages, this is why. Annotate this to say it was just a reporting change and no change to anything you may have done or any change Google may have made within Google Search.
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.
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