#Google Ads unveils tCPA Insight Box for Demand Gen campaigns
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Google Ads launches tCPA Insight Box for Demand Gen campaigns, offering advertisers a quick way to assess performance and optimize ad spend.
Why it matters: This new feature can help you quickly assess advertising campaign performance and make data-driven decisions to optimize your ad spend.
Key features:
- Shows if Actual CPA is within the expected range.
- Displays weekly CPA averages with projected conversions.
- Calculates typical variation based on historical campaign data.
- Indicates whether the target is within typical variation.
- Aims to keep overall cost per conversion equal to set target CPA.
First seen: We first learned of this update via Thomas Eccel on LinkedIn:
What to watch. How advertisers use this new information to adjust their strategies and whether it leads to improved campaign performance.
What’s next. You should familiarize yourself with the new Insight Box and consider how it can inform your campaign optimization efforts.
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
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