#Google Ads unveils Page-specific Assets for Performance Max
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Google Ads update lets you generate tailored creative content aligned with specific webpages, enhancing ad relevance and performance.
This new “Page-specific Assets” capability aims to give advertisers more control over the creative elements powering those campaigns.
How it works.
- Advertisers can now provide a list of specific webpages to Google Ads.
- This triggers the system to generate assets (images, videos, etc.) that are tailored to the content of those pages.
- The goal is to deliver ad creatives that are more closely aligned with the user’s context.
Why we care. This feature allows advertisers to provide a list of specific webpages to enhance asset generation for Performance Max campaigns, potentially leading to better-aligned ad content, improve ad relevance and performance.
First seen. Adriaan Dekker shared Felix Mayo’s findings on LinkedIn:
What to watch. How widely adopted this feature becomes, and whether it leads to measurable performance improvements for Performance Max users.
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
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