#Google Ads bug mislabels Demand Gen campaigns as Display Network
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A Google Ads bug is causing Demand Gen campaigns to be incorrectly labeled as Display Network in reporting, prompting confusion among advertisers.
Why we care. This misrepresentation could lead to inaccurate performance analysis and campaign management decisions for affected advertisers.
The latest. Google Ads Liaison Ginny Marvin has confirmed the issue is a bug, not a feature change.
Details:
- Bug reporting start date: Week of July 8, 2024
- Affected: Demand Gen campaign reporting
What they’re saying. “This is due to a bug that led to the Google Display Network label appearing in error in some Demand Gen campaign reporting,” Marvin stated on X, promising more information to come.
Between the lines. The confusion is ill-timed as advertisers are currently waiting for Google to fix reporting issues as well as product and product listing glitches seeing advertisers unable to edit product groups.
First seen. We were first alerted to this error from Leslie Drechsler’s X:
The bottom line. Advertisers running Demand Gen campaigns should be aware of this reporting error and await further updates from Google before making significant campaign adjustments based on current data.
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
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