Google Ads API v17 is going away soon

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Google Ads API v17 will stop working on June 4 – make sure to upgrade now to avoid disruptions.

Google Ads API v17 will officially sunset June 4. Any requests made to it after that date will fail. If you haven’t upgraded yet, now’s the time.

What to do:

Upgrade ASAP to the latest version of the Google Ads API.
Check your usage: Head to the Google Cloud Console, open APIs & Services, and view your method calls under Metrics.
Look for any v17 activity, e.g. google.ads.googleads.v17.services.GoogleAdsService.Mutate.

Why we care. Businesses and developers relying on the v17 API must migrate to a newer version to keep campaigns running smoothly. Any delay risks outages in campaign management, reporting, and automation.

Need help? The Google Ads API forum is your go-to spot for questions during the upgrade.

About the author

Anu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.

Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPCChat Roundup.

She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.

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