#First AppleTV+ Bundle Includes CBS All Access and Showtime for $9.99 a Month

AppleTV may have some solid original programming under its belt, but the fledgling streaming service is still trying to find a way to try to gain some footing in the Streaming Wars. Now it’s getting into the bundling game and offering its first-ever bundle, which will give subscribers access to AppleTV , CBS All Access, and Showtime for just under $10 per month – that is, as long as you’re using the free year of AppleTV which Apple gives out to people who purchase a new Apple device.

9to5Mac (via The Verge) reports that current AppleTV subscribers in the United States “can now subscribe to CBS All Access and Showtime for $9.99 per month via Apple TV Channels, a 50% saving over buying both channels separately.”

AppleTV costs $4.99 per month, Showtime costs $10.99 per month, and CBS All Access costs $9.99 per month. Individually, you’d be paying $21.97 for the three services. But thanks to this new AppleTV bundle, that cost drops down to $14.98 per month for all three services. If you’re still on your free year of AppleTV from a recent device purchase, the price drops all the way to $9.99 per month for all three…until that year-long promotion runs out. All in all, that’s a pretty solid deal – especially if you’re into Star Trek, one of CBS All Access’s primary franchises, or if you’re looking forward to things like a screaming, bearded Ethan Hawke, a new show about the mafia from the writers of Goodfellas and The Wolf of Wall Street, a new iteration of The Talented Mr. Ripley starring the Hot Priest from Fleabag, or that long-awaited TV adaptation of the mega-hit video game Halo.

Apple is rumored to be offering a bundle of its own services later this year, grouping things like Apple Music, AppleTV , Apple News, and Apple Arcade for one discounted price. But in the meantime, they’re willing to step outside the Apple ecosystem in an attempt to get a leg up in the Streaming Wars. It’s not easy to compete with services like Disney , especially when that platform has its own bundle that includes ESPN and Hulu. It’s only a matter of time until consumers begin to reject the idea of paying big money for subscribing to multiple streaming services, so AppleTV knows it needs to wriggle into audiences’ daily rotation in order to have a chance to survive when the inevitable purge finally does occur.

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