#Facebook, Instagram and Threads down in ‘global outage’
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Meta’s team of engineers is working to resolve the issue that is causing major disruptions to ad creation and management.
Users attempting to log onto the websites and apps are encountering error messages, preventing them from refreshing their feeds as usual. Additionally, some users have been automatically logged out of their accounts and are unable to log back in.
Update: Meta apologized and confirmed it is now “recovering” from the outage affecting the ability to log in to its platforms. Services are in the process of being restored.
Why we care. If you are running campaigns on any of these platforms, reach is likely to be significantly lower than usual due to the widespread outage.
Global issue. The outage seems to be impacting numerous countries globally as indicated by more than 300,000 reports of outages for Facebook and over 20,000 reports for Instagram on the Downdetector tracking website.
Areas impacted. Meta issued a statement, confirming major disruptions to ads creation and management, sharing and content management, as well as inboxes. The statement read:
- “We are aware of an issue users are having logging into our platforms. Our engineering teams are aware and are actively looking to resolve the issue as quickly as possible.”
Timeline. The widespread outage appears to have started at approximately 10am ET on March 5.
What Meta is saying. Meta’s head of communications Andy Stone confirmed the issue on X, writing:
- “We’re aware people are having trouble accessing our services. We are working on this now.”
Deep dive. Read Meta’s announcement in full for more information and latest updates.
Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.
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