The opening credits of Belvedere Vodka’s new campaign announce that Daniel Craig plays “himself” — and this is Craig like you’ve never seen him before.

After a very 007-opening that features a dapper Craig peering out from the iconic Pont Neuf bridge in Paris, Craig offers up a sly smirk before ducking into a waiting car while throngs of fans and photographers crowd the scene. Craig then slides out the other side of the car in an all-black ensemble as he struts down the street and into the lobby of the city’s Cheval Blanc Paris hotel.

Craig then busts a move through the lobby and onto the rooftop before eventually making his way into his room where he reaches inside a Belvedere-stocked bar, all the while showing off his dancing skills. “Cut!” yells director Taika Waititi, who appears to share a message. “Let’s go again. Just be yourself.”

The spot’s creative team also includes choreographer JaQuel Knight, styling by Christine Centenera, photography by Juergen Teller and a soundtrack by Waititi’s new wife, Rita Ora, with rapper Griggs.

See the spot below.